All Dr. Laurie Sorrenson Articles
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68From Our EditorsWhat the Numbers Really Tell Us About Optometric Practice Performance
By Laurie Sorrenson, OD, FAAO, and Mick Kling, OD July 2, 2026 I love numbers and metrics—especially when I know that the...
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416From Our EditorsThe $1,000+ Clinical Hour: It’s Not Magic
Try these practical steps to move from the $600s to $1,000+ per doctor clinical hour By Laurie Sorrenson, OD, FAAO May 29,...
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618From Our EditorsHow Many Signatures Are Enough?
Too many signatures? Rethinking the forms we ask patients to sign By Laurie Sorrenson, OD, FAAO April 3, 2026 If you walk...
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848From Our EditorsPre-appointing Strategies: Simple Steps to Boost Patient Returns
After you know when pre-appointing makes sense, what are the strategies to do it well? By Laurie Sorrenson, OD, FAAO Feb. 26,...
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680From Our EditorsPre-appointing: Should You or Shouldn’t You?
Can pre-appointing benefit your practice? A breakdown of when it makes sense and when it doesn’t By Laurie Sorrenson, OD, FAAO Jan....
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814From Our EditorsBest Read In 2025: Insights From Our Editors
What you were reading in 2025: the best-read Insights From Our Editors By Maggie Fernandez Dec. 23, 2025 Review of Optometric Business...
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1.1KFrom Our Editors2025 Wins and Fails: What Worked—and What Didn’t
Taking a look back at our wins and fails in 2025 By Laurie Sorrenson, OD, FAAO, ABO Nov. 4, 2025 “If everything...
