Build Your Practice Brand with Key Social Media Sites
By Maria Higgins, ODJanuary 21, 2015: Promote your practice by concentrating on the top social media sites.
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Uncategorized
Take the Quiz: Are You Optimizing Your Practice’s Online Presence?
By Josiah Young, OD, MSJanuary 14, 2015Take a digital assessment quiz to see if you are optimizing your online presence—so patients readily...
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OD Business Innovators
2014 Optometric Business Innovators: Digital Media and Marketing
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in digital media and marketing,...
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News Briefs Archive
Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs
iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians...
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Social Media
Three Facebook Campaigns to Build Patient Engagement
By Nancy RausmanEffective Facebook campaigns increase patient engagement, create awareness of your practice and bring in new patients.
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Search Engine Optimization
Rebrand Your Online Presence: Kick-Start Growth in a Static Practice
Steps to keep your web presence fresh--and ready to attract new patients.
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Marketing
Online Appointment Booking: New Patients Love It
By Andrew J. Neukirch, ODNew patients—who build your practice over time--are three times more likely to use online booking than existing patients....
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Uncategorized
Practice Web Site vs. Facebook Page: How They Should Differ to Generate Exams?
A practice web site and a Facebook page both help patients to find you online and schedule an exam. By making each...
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Uncategorized
Telemedicine: Embrace the Future, Offer Convenience
By Steve Vargo, OD, MBAImagine a patient getting an exam or having a consult online. Telemedicine is a reality—and it can extend...
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News Briefs Archive
CooperVision WebSystem3 Launch: Eye Care Prime Premier Digital Marketing
Eye Care Prime Premier, introduced by CooperVision through its subsidiary WebSystem3, offers digital marketing services to eyecare practices throughout the US.
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Insights From Our Editors
What Eyewear Will Consumers Buy with Online Help?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDRecent eyewear buyers with ready access to the internet are most apt to...
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Uncategorized
Patient Video Testimonals: Give Patients Something (Positive) to Talk About
By Steve Vargo, OD, MBAViewers find candid video testimonials helpful and credible. Let prospective patients hear about your practice from enthusiastic patients.
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Uncategorized
Practice Web Site Redesign: How Unique Do You Want to Be?
By Laurie L. Sorrenson, OD, FAAOIn redesigning your practice web site, you can create a one-of-a-kind site or easily render a new...
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Uncategorized
Going Mobile: Optimize Your Web Site for Smartphones and Tablets
By Nancy RausmanIf you're not mobile-friendly, you're losing your audience. Upgrade your a practice web site to make it work well on...
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Marketing
Multi-Platform Marketing: Enagage Patients Online–But Make the In-Office Sale
By Justin Bazan, ODOnline platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.
