Optometry practice growth strategies.
Boosting practice performance with the right industry partner.
The value of a prudent, yet liberal, return & refund policy.
Giving your practice an efficiency boost. By Laurie Sorrenson, OD, FAAO May 1, 2024 Efficiency is incredibly important in our practice. It...
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
The difference service-driven sales makes to patients & practice profitability.
Practice technologies to keep pace with patient expectations.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
3 ODs share how they are exceeding patients' expectations.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 28, 2022 Your patients may perceive your practice differently than you...
Creating a new practice with support to elevate care & patient experience.
The powerful model for customer service provided by Disney.
Insights from Warby Parker's Co-Founder & Co-CEO.
Learning exactly what your patients experience in your office.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 12, 2019 Your patients deserve both great care and a great...