Two new developments at Zenni.
Creating raving fans in optometry through "Emotional Service."
Alternative to focusing on traditional eyewear sales.
Update from Warby Parker founders on in-person store expansion.
Keys to capturing contact-lens sales.
Differentiating in a sea of glasses & contact lens providers.
Key ways to put your practice on an even footing with online retailers.
Lessening the burden of three major challenges in optometry.
The latest news on Warby Parker's growth.
A multifocal CL that provides superior comfort AND vision.
Specific actions that increase eyewear capture rate.
Insights into the growth of top U.S. optical retailers.
Pricing products to make both patients AND practice happy.
Improvements that significantly boosted one practice's eyewear capture rate.
A multifocal to help you improve presbyope lives & practice profitability.
A multifocal CL that could help you better compete with online retailers.
A few ways for independent practices to better compete & thrive.
Key actions to keep sales from leaving your office.
How to capture sizable sales from women patients and shoppers.
Why you may be neglecting a big practice growth opportunity.
Practice-changing improvements boosting care & profitability.
Technology that spurs optical sales.
Improvements that can make your practice much more competitive.
How an online contact lens ordering system can increase CL sales.
By Ken Krivacic, OD, MBA Dec. 30, 2020 I have been in private practice for over 30 years, and have had experience...