Branding to emphasize myopia management.
Tools to support promotion of your myopia management services.
Communicating to get both kids & parents on board.
Bringing expanding families into your practice.
Insights into what parents need to learn about myopia management.
Strides in patient volume & messaging in myopia management.
How to let parents know CLs could be a great choice for their kids.
Growing a vision therapy niche from the ground up.
New survey findings shed light children's eyecare needs.
Transformative myopia management technology.
Creating office experiences that make families want to return.
Moving the needle with parents on saying yes to myopia management.
Back-to-School Season By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 31, 2022 Back-to-school time is upon us. Pre-pandemic, we...
Conversations with parents that can change a practice's growth trajectory.
Marketing myopia management to spur practice & profitability growth.
How one OD launched & grew a standout VT practice.
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
Simple actions to attract new Ortho-K patients.
Adding services to turnaround reading difficulties.
Conversations that make satisfied patients much more likely.
Important ways to improve children's time in your office.