Branding to emphasize myopia management.
Tools to support promotion of your myopia management services.
Communicating to get both kids & parents on board.
Bringing expanding families into your practice.
Insights into what parents need to learn about myopia management.
Strides in patient volume & messaging in myopia management.
How to let parents know CLs could be a great choice for their kids.
Growing a vision therapy niche from the ground up.
New survey findings shed light children's eyecare needs.
Transformative myopia management technology.
Creating office experiences that make families want to return.
Moving the needle with parents on saying yes to myopia management.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 31, 2022 Back-to-school time is upon us. Pre-pandemic, we had systems...
Conversations with parents that can change a practice's growth trajectory.
Marketing myopia management to spur practice & profitability growth.
How one OD launched & grew a standout VT practice.
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
Simple actions to attract new Ortho-K patients.
Adding services to turnaround reading difficulties.
Important findings on safety of contact lens wear for children.
Development that could impact availability & use of childhood atropine.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 27, 2021 The COVID-19 virus poses dangers to our health, but...
Conversations that make satisfied patients much more likely.
A new effort to help protect children's eyes from harmful blue light.
A new report on gains--and work to be done--in providing children in need with eyecare.
The eyewear many of your patients need right now.
Important ways to improve children's time in your office.