All Business Growth Articles

Three Chances That Paid the Biggest Dividends

Surpass your fears and take action to see business growth By Nick Lillie, OD Oct. 8, 2025 Upon graduation in 2011, I...

Dr. Vittorio Mena with Drs. Jennifer Tabiza and Brianna Rhue. Dr. Mena shares what best companies can teach practices owners.

1.4K

Back-to-Back Wins in Eye Care and Finance: Lessons in Business Endurance

What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...

Dr. Matthew Ward and his practice partner, Dr. Erik Kyler. Dr. Ward shares a new approach to financial management.

1.2K

Finances

How I Cut Operating Expenses 3-4% in Four Months

A different way to approach practice financial management.

Dr. Ben Palmer in the reception area of his practice which has both in-person and virtual employees.

1.4K

Staff Management

Leveraging Virtual Employees to Buy Back Your Time

Optimizing virtual employees.

Dr. Thanh Mai with his practice team celebrating the 10-year anniversary of the first location of his practice. The photo illustrate article on how to efficiently add more locations to your optometry practice.

903

Thinking of Adding More Locations? Don’t Just Grab the Keys.

How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...

Dr. Ann Hoscheit on a staff retreat. Dr. Hoscheit shares tips for creating engaged teams.

1.1K

Staff Management

Contented Cows Give Better Milk: A Tool to Help You Create Engaged Teams

Creating engaged teams that keep your patients engaged too.

Dr. Bethany Fishbein with her husband, hiking. Dr. Fishbein shares an epiphany she had about your practice ownership journey while hiking.

1.6K

Lessons from a Foggy Trail: Finding Fulfillment in Practice Ownership

Finding your way along your practice ownership journey By Bethany Fishbein, OD July 16, 2025 Last week my husband and I visited...

Photo showing marketing via social media to generate referrals, employing a Marketing 100 strategy

1.1K

Marketing

Implementing a “Dream 100” Marketing Strategy in Your Practice

Reorienting marketing to optimize patient referrals.

Dr. Vittorio Mena in exam room. Dr. Mena explains how to choose and manage a financial advisor.

1.9K

Finances

The 10x ROI of Investing in Yourself—and the Advisors Who Understand Optometry Best

How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...

Barbra Dey (left as you look at photo) with . Dr. Babcock from Rocky Mountain Eye Center in MT an MD/ OD practice. Dey shares tips for making most of relationships with vendor reps.

1.2K

Specific Ways to Leverage Vendor Reps to Increase Profitability

Turning vendor reps into your practice's best friends.

The opticians of Dr. Klein's practice who boost frame sales during trunk sales and beyond.

1.3K

Creating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day

Dramatically increasing frame sales.

Photo courtesy of Dr. Christopher Lopez, who is pictured here with practice partner Craig Sylte, OD. Dr. Lopez recommends crunching the numbers to determine the best strategy to buying into a practice.

2.6K

Buying a Practice

Practice Partnership: What you NEED to Know About Buying Into a Practice

Successfully buying into a practice partnership.

1.7K

Cold Start

From Vision to Reality: The Consultancy Helping Me Build the Practice of My Dreams

What you need to launch a cold-start.

1.8K

Profitably Executing a 400% Increase in Frame Selection

Creating a highly profitable optical.

965

Software Solutions/EHR

The RCM Solution That Saved Us from Hiring Another Employee

Billing solution that can even keep staffing costs down.

1.6K

Inspire Patients to Say “YES” to the Specs Without It Feeling Salesy

Turning opticians into patient-pleasing, high-producing salespeople.

2.3K

Leadership: Success Leaves Clues

Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...

1.6K

Staff Management

3 Business Books, 3 Staff Management Strategies that Delivered Results

Staff management pearls from three key books.

2.1K

Buying a Practice

Financial Comparison: Cold-Starting vs. Buying an Optometry Practice

A quantitative approach to making a huge decision.

3.1K

4 Different Consultants that Dramatically Helped My Practice

Getting help implementing success strategies.

871

Office Design

The Office Expansion that Resulted in a 20% Increase in Annual Revenues

Executing a profitable optometry practice expansion.

3.7K

4 Trips, 4 Improvements that Transformed My Practice

Taking a cue from masterful hospitality businesses.

3.5K

Are Your Opticians Selling from Their Own Pocketbook?

Prejudging patients' ability to purchase high-value eyewear.

787

Patient Engagement

How Disneyland’s Magic Can Cast a Spell on Your Practice’s Profitability

Disney-inspired patient experience.

2.0K

A Fulfilling Optometry Career Means Focusing on the Journey, Not a Financial Goal

Journey to sustainable success in optometry By Laurie Sorrenson, OD, FAAO Feb. 5, 2025 We’ve all heard it before when it comes...

1.4K

From Surface to Substance: The Art of Meaningful Goal Setting

Setting meaningful goals for optometry practices By Bethany Fishbein, OD Jan. 8, 2025 It’s the second week of January– have you set...

Dr. Mena, center, with AnneMarie Barsoum, OD, in black scrubs, and two support staff team members. Dr. Mena shares his insights on whether being a business owner is worth it.

2.7K