All brian o’donnell Articles
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3.0KPractice Management7 Ways My Practice Reformulated Its Strategy to Return to Profitability
Tips for optometrists on how to get back to profitability during the COVID-19 crisis.
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6.8KOffice EnvironmentPreventing Patient-Flow Bottlenecks & Other New Priorities
Tips for keeping a smooth-running post-pandemic office.
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5.2KPractice Management6 Strategies We Are Using to Recoup Lost Revenues
Ideas for making up revenues lost during the shutdown.
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8.2KFinancesFinancial Intelligence Insights
Tips on all aspects of financial management to improve your profitability.
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11.0KPractice MetricsPractice Benchmarking: Which Metrics to Measure & How to Do It
The most important practice benchmarks & how to measure them.
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8.6KStaff ManagementHow My Practice Trained Its Way to 11% Annual Growth
How to make training part of your growth plan.
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13.7KStaff ManagementThe Employee Incentive Program that Has Fueled Double-Digit Growth
A system for making great patient care & service more likely.
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4.6KPatient ExperienceWhat Patient Surveys Taught My Practice & How It Guided Our Rebranding
By Brian O’Donnell, OD Oct. 31, 2018 In 2014, my practice underwent a complete re-branding with a new name and location. Before...
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9.8KDiagnostic InstrumentationWhy an OCT Was My Practice’s Best Investment
How an OCT can transform a practice's care & business potential.
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5.6KMarketingStep-by-Step: How One Practice Re-Branded Itself
Tips for turning your practice around with a re-branding.
