The Management & Business Academy (MBA), sponsored by Alcon and Essilor, will present “Managing Eyewear and Contact Lens Inventory to Maximize Profitability” on May 10, 2012, at 7:30 pm EST.
This one-hour webinar, free to all who register, is one of a series of business management webinars sponsored by the MBA. Participants will hear and view a live, half-hour PowerPoint presentation from Mark Wright, OD, FCOVD, then will have an opportunity to pose questions to Dr. Wright in the second half of the event.
This webinar will provide inventory management guidelines, based on national norms derived from the MBA Data Base, that increase patient capture rates and maximize dispensary profitability. Participants will learn techniques to maintain the optimal product mix and inventory level to best meet patient needs. Participants will learn the consequences of providing inadequate or excessive inventory, and they will examine models of pricing and presentation that encourage the sale of premium frames and lenses, as well as annual supplies of contact lenses.
The complete webinar, including Dr. Wright’s presentation and the participant Q & A, will reside on the MBA web site (www.MBA-ce.com), where it can be replayed.
This is one in a series of webinars to be presented by the MBA this year. Upcoming topics:
• “Effective Techniques of Patient Recall”
• “Maximizing Revenues in a Managed Care Environment”
Dr. Wright recently presented the following webinar, which can be viewed on the MBA web site:
• “What You Measure Improves: Benchmarking Your Optometric Practice for Maximal Profitability”
About Mark Wright, OD, FCOVD: Dr. Mark Wright is founder of a nine-OD practice in Ohio, and he is founder and CEO of Pathways to Success, a web-based practice management consultancy. Dr. Wright teaches at The Ohio State University College of Optometry, and he lectures internationally on all aspects of practice management and finances. He is a founding member of the MBA faculty.
About the MBA: The Management & Business Academy (MBA), sponsored by Alcon and Essilor, is a premier business-building program for independent optometrists. Since it was founded in 2005, more than 3,000 ODs have gone through the MBA seminar program, and over 1,800 independent optometric practices have contributed financial performance metrics to the comprehensive MBA Data Base. The MBA also conducts surveys and issues reports on the financial performance and best practices of optometric practices. The MBA web site houses a wealth of practice-building resources, and it is open to all who register: www.MBA-ce.com.
Click HERE to register for “Managing Eyewear and Contact Lens Inventory to Maximize Profitability.”
For more information:
Roger Mummert
Executive Editor, Practice Advancement Associates,
Jobson Medical Information
Rmummert@jobson.com
