New This Week
Utilize Dashboard Management for Practice Growth
With Bridgitte Shen Lee, OD
A dashboard that readily displays the top performance metrics of your practice is a powerful tool in pinpointing areas for improvement. See how one practice has transformed its efficiency and profitability over a year of managing by metrics. >>READ MORE>>
Practice Management
11 Ways to Generate Income–When You’re Not Working
By Peter G. Shaw-McMinn, OD
Working smarter often means working less, delegating to associates & staff, and investing capital for growth. Here are ways to set your growth plan in motion. >>READ MORE>
Coding & Billing
Improve Cash Flow by Outsourcing Billing & Coding
By Peter J. Cass, OD
Accurate and efficient coding and billing is essential to maintaining and growing practice revenues. Run the ROI to determine if outsourcing this key function works for your practice. >>READ MORE>>
Marketing
Marketing to Empowered Customers: Your Patients
By ROB EditorsExcerpted from the 2016 version of Vision Source’s Navigation Guide to MEGATRENDS in Eyecare Practice: This 20-page report outlines market forces and consumer behavior affecting the profession now and in the future. Included are implications for ODs and action steps to capture opportunities. >>READ MORE>>
ROB Fast Fact
Prepare for Affordable Care Act Changes
More patients coming into your office are insured, statistics released in March 2016 by the Health and Human Services bureau of the federal government suggest. The report found that the provisions of the Affordable Care Act have resulted in an estimated 20 million people gaining health insurance coverage between the passage of the law in 2010 and early 2016—an historic reduction in the uninsured.
Click HERE to learn how to confront the remaining challenges and changes brought by the Affordable Care Act from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
AOA Celebrates Paroptometric Recognition Week
The American Optometric Association (AOA) has designated Sept. 18 to 24 as Paraoptometric Recognition Week for 2016. >>READ MORE>>
New Diabetic Retinopathy Tool
Eyenuk has announced CE Mark and the commercial launch of EyeArt 2.0, a fully automated diabetic retinopathy screening software. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I grow my medical eyecare services?Medical eyecare services are a cornerstone of growth for most modern optometric practices. Here is how three ROB contributors are successfully enhancing the medical eyecare they provide.
Practice Solution
- Make Serving Low Vision Patients a Practice Builder
- Invest in Technology to Grow Your Dry Eye Services
- Build Your Medical Eyecare with New Eyecare Drugs
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
