New This Week
Engage Staff with Open-Book Management
Gina Wesley, OD, MS, FAAO, has “opened her books” to staff and boosted engagement and motivation. Show staff how revenues and expenses play out in making a practice profitable and sustainable and their jobs secure. >>READ MORE>>
Marketing
Recharge Your Patient Recall System
By Scott Huffer, OD, FAAO
Spur practice growth with an effective recall system. See techniques to draw current patients and reactivate patients who haven’t been to the practice in a while. >>READ MORE>
Practice Management
Eight Steps to Successfully Start a Practice Cold
By Maria Higgins, OD
Starting a practice cold–and succeeding–requires a careful plan. Calculate eight critical financial factors to realize your vision of ownership. >>READ MORE>>
Patient Experience
Engineer Staff Work Flow for Practice Profitability
By Robert L. Bass, OD, FAAOPatients tend to allocate an hour for a visit. Go long on your exam, and there’s no time for the optical. Engineer staff work flow to keep patients moving and purchasing. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Motivate People to Buy Multiple Pairs of Eyewear
Your patients have a few key reasons they purchase multiple pairs of eyewear, findings from The Vision Council’s 2015 Fashion Versus Function Study suggest: (1) convenience purposes (to have different pairs in different locations), (2) a back-up pair in case they misplace their current pair, and/or (3) functionality (to have different pairs for different activities). At this time only a small minority of multiple pair eyewear owners are coordinating their eyewear and their wardrobe for fashion purposes.
Click HERE for guidance on how to sell multiple pairs from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Essilor Consumer Campaign for Xperio UV Polarized Sun Lenses
Essilor of America has launched a national campaign for Xperio UV polarized sun lenses featuring eight-time Association of Volleyball Professionals champion and Olympian April Ross.
>>READ MORE>>
Transitions Seeks Nominations for 2016 Innovation Awards
Industry professionals can begin submitting nominations for the 2016 Transitions Innovation Awards Program on October 1. Through the program, Transitions Optical recognizes loyal partners and individual optical industry professionals from the U.S. and Canada for their commitment to growing their businesses by supporting the Transitions brand over the past year. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I grow my medical eyecare services?Medical eyecare services are a cornerstone of growth for most modern optometric practices. Here is how three ROB contributors are successfully enhancing the medical eyecare they provide.
…Practice Solution
- Make Serving Low Vision Patients a Practice Builder
- Invest in Technology to Grow Your Dry Eye Services
- Build Your Medical Eyecare with New Eyecare Drugs
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
