Photo provided by Rochester Optical
Interchangeable KOVERSTM temple system transforms eyewear into a platform for personalization, repeat engagement and incremental sales
Sept. 22, 2026
Rochester Optical Manufacturing Company announced the launch of KONNEKTTM Eyewear, a new collection from its Allegiant Eyewear portfolio designed to bring greater personalization to eyeglasses while creating new opportunities for eyecare professionals and optical retailers to drive patient engagement, satisfaction and incremental revenue.
At the center of KONNEKT eyewear is an interchangeable KOVERS temple system that allows wearers to change the look of their eyewear to reflect their fashion, passions and heroes. Designed to work across the entire KONNEKT frame collection (80+ frame styles and colors), each KOVERS component can be easily changed, creating an expandable eyewear experience that extends beyond an initial frame purchase. Since KOVERS collections are interchangeable across all frames, these collections will not become obsolete.
“We believe KONNEKT Eyewear represents a significant new opportunity for the optical industry,” said Patrick Ho, president and CEO of Rochester Optical Manufacturing Company. “By combining great eyewear with interchangeable KOVERS collections, we’re creating a platform that can change how patients engage with their eyewear—and how often they engage with their optical provider. We see tremendous potential for KONNEKT to drive excitement, repeat visits and incremental revenue for practices and retailers.”
THE KONNEKT BUSINESS MODEL
For optical practices and retailers, KONNEKT eyewear introduces a different business model for eyewear. Rather than limiting the customer relationship to the traditional frame replacement cycle, an expanding assortment of KOVERS collections gives practices new reasons to reconnect with patients throughout the year, increase basket size and create additional purchase occasions between exams.
The KONNEKT collection pairs contemporary frame designs with KOVERS collections spanning fashion, sports, entertainment, heroes and other expressions of personal identity. These include licensed KOVERS for Major League Baseball®, the National Hockey League®, branches of our military, top colleges and other major brands. Because each KOVERS pair is interchangeable across the KONNEKT frame collection, patients can mix, match and build their collection over time.
KONNEKT also provides practices with opportunities to merchandise eyewear differently, create seasonal and interest-driven promotions, and introduce new KOVERS designs throughout the year—helping keep the assortment fresh and giving patients a reason to come back and see what’s new.
KONNEKT Eyewear is available now to eyecare professionals and optical retailers.
For product, sales and ordering information, click here or contact 877-647-8867.
