Your practice faces challenges–and revenue growth opportunities–every day. Here are some of the ways top ROB contributors are finding large and small ways to ramp up revenues.
By Laurie Sorrenson, OD, FAAO
NEW PROGRESSIVE LENS OPTIONS. Switch progressive lens options when presenting to patients from “good, better, best” to “good and best.”
DEVOTE ONE OPTICIAN TO BACK-END OPTICAL WORK. Move one of your opticians off the floor to do all the filing, ordering and other back-end work.
GREATER USE OF B-SCAN OCULAR ULTRASOUND (B-SCAN). Use this instrument on all patients with floaters or other potential signs of retinal detachment, and generate at least $7,000 annually.
By Ken Krivacic, OD, MBA
BETTER BEFORE CHEAPER.Top the competition by offering great brands, exciting styles, excellent functionality, durability and convenience–rather than being price-driven.
REVENUE BEFORE COST. Budget to control costs, but increasingrevenues is more valuable than cutting costs.
THERE ARE NO OTHER RULES. Concentrate on the first two rules: Offer superior non-price benefits and increaserevenue more than cutting costs.
By Diane Palombi, OD
TAKE ACUITIES THROUGH NEW PRESCRIPTION. If a patient complains of blur, take their acuities through the new prescription. If the acuity is good, then it really may be an adaptation problem.
USE LOOSE LENSES OR FLIPPER BARS. Loose lenses or flipper bars are great tools to use for a questionable prescription change that does not involve a change in the astigmatism correction.
DON’T NECESSARILY PRESCRIBE WHAT YOU REFRACTED. Do ranges through the phoropter so you can show the patient how the new add power would affect their working distances.
A video with Arthur B. Epstein, OD, FAAO
IMMERSE YOURSELF IN LEARNING. Dry eye is difficult, and you need to develop skills, not just practice it as an aside.
BEGIN SMALL. Set aside a limited block of time (one afternoon a week) to treat dry eye patients, then expand treatment hours for you and your tech.
ANALYZE THE MARKETPLACE. Assess how many other professionals treat dry eye in the area.
By Gina M. Wesley, OD, MS, FAAO
SET GOALS. Enhance care in areas like glaucoma management and retinal testing.
FORECAST PROFITABILITY.Wellness screening and diagnostic testing can generate thousands annually–if volume is there.
SELECT PATIENTS FOR TESTING. Everyone can benefit from a screening scan, especially those over age 18 for whom there’s a normative database to compare.