Photo courtesy of Casie Pfohl, who is pictured here in the optical of one of Woodland Eye Clinic’s three locations. Pfohl says the practice’s relationships with Walman Optical and ADO Practice Solutions have been invaluable to stoking growth and profitability.
Optometry vendor partnerships with the power to change the course of a practice.
Sponsored Content
By Margery Weinstein
Editor-in-Chief
Review of Optometric Business
August 20, 2025
Delivering consistent patient satisfaction across three rural Iowa offices means facing unique logistical challenges every day.
For Woodland Eye Clinic, the answer to these challenges has been cultivating deep partnerships with two industry partners, Walman Optical and ADO Practice Solutions, that share a commitment with the Woodland Eye Clinic to quality, reliability and genuine service.
Quality and Accuracy Drive Practice Efficiency with Right Optometry Vendor Partnerships
Rural practices depend on timely, accurate deliveries to keep patients happy and care standards high. Casie Pfohl, director of operations at Woodland Eye Clinic, said high-quality work from her lab partner directly facilitates efficiency across locations.
“Our partnership with the Walman Optical lab has been instrumental in supporting our mission to provide exceptional service,” Pfohl said. “Their team consistently delivers high-quality products with impressive turnaround times, which directly enhances our ability to meet patient needs efficiently.”
Knowing the eyewear her team dispenses is created with precision and reliability means Woodland Eye Clinic stands behind every product. According to Pfohl, it’s the lab manager, and the team’s attention to detail, responsiveness and proactive communication that set Walman Optical apart and allow the practice to maintain clinical standards at all sites.
Personalized, Proactive Customer Service
Pfohl credits Walman Optical’s customer service—including in-lab support—for making a difference both for staff and patients.
“When there’s a question or concern about a job, they don’t hesitate to pick up the phone,” she said. “That level of attention to detail is essential for maintaining the quality and efficiency our patients expect.”
Accessibility is especially critical in unexpected situations. “The lab has been an incredible resource, always accessible, even by cell phone, when we face urgent or unexpected situations,” Pfohl said. “Their willingness to go the extra mile, including approving special accommodations for patients in hardship situations, speaks volumes.”
Updates on lens technologies and industry trends also flow from the clinic’s account manager who equips the team to stay ahead in a competitive market. The combined expertise and personal commitment have made Walman a true extension of the practice, Pfohl said.
Optometry Vendor Partnerships Offering Training and Education to Fuel Growth
Walman Optical’s role extends into staff training and education, a facet Pfohl views as integral to growth. She recalled a staff retreat where the Walman Optical leadership team joined for a full day of professional development, combining customer service, troubleshooting and patient experience sessions with team building.
“This kind of hands-on, in-person education not only energizes our team but also helps us maintain a high level of service, the ability to grow and offer clinical excellence across all locations,” Pfohl said. Innovations in lens technology, guided by in-practice training, give staff tools to offer advanced solutions to patients.
ADO Practice Solutions: Leveraging Vendor Programs
As a member of ADO Practice Solutions, Woodland Eye Clinic has unlocked resources that bring tangible value, especially preferred pricing and business management tools tailored for independents. These programs help the practice manage costs, reinvest in patient care and leverage benchmarking, marketing insights and team development to support expansion.
“Having a partner like ADO allows us to stay focused on delivering exceptional care while running a strong and sustainable business,” Pfohl said.
Pfohl points to ADO’s Free Frame Shipping Program and business tools like LensQuote as simple yet impactful benefits, especially for operations spread across rural locations. She also praised the PEAK Loyalty Program for providing rebates and credits toward marketing, making growth more attainable and aligned with practice goals. This program provides an average of $585 per month in savings to the practice, just for doing business with Walman Optical, ADO Practice Solutions and DONE4YOU® Marketing.
Marketing Support Powers Visibility and Growth
When it came to marketing, Pfohl turned to DONE4YOU Marketing and found the impact exceeded expectations. Digital visibility, social media, recruitment and even day-to-day website updates were handled smoothly by the practice’s marketing manager, Daryn.
“Her creativity, responsiveness and personalized approach have made her an indispensable part of our team; so much so that we often refer to her as our ‘right arm,’” Pfohl said.
DONE4YOU’s flexibility means quick turnaround on community campaigns, advertising and communication projects, allowing the internal team to concentrate on patient care. As a result of their tailored campaigns and resources for practice management and hiring, Woodland Eye Clinic has improved efficiency, boosted patient engagement and strengthened staff morale. So much so that Pfohl can focus on employee growth and is currently launching the practice’s first-ever employee growth tracker to help promote their “grow from within” model.
The Woodland Eye Clinic had a 10-year anniversary one-day trunk show event at which it sold 102 pairs of glasses in one day! This event generated over $30,000 in revenue that day which was by far their biggest event to date. The Woodland Eye Clinic has an annual marketing strategy, powered by DONE4YOU, which includes trunk shows for all locations.
DONE4YOU Marketing tells Review of Optometric Business that it will continue to drive digital strategies and patient communication at The Woodland Eye Clinic, reinforcing the team’s focus on clinical excellence and community care.
Looking Ahead: Essential Optometry Vendor Partnerships for Success
For Woodland Eye Clinic, the decision to continue close partnerships with Walman Optical and ADO Practice Solutions comes down to trust and consistency.
“With Walman [Optical], we truly feel like part of a family and not just another account,” Pfohl said. “We’ve worked with other labs in the past, and the experience simply didn’t compare.”
Pfohl noted the same about ADO’s proactive support, describing a time the ADO team identified missed savings through the Free Frame Shipping Program and frame rebate programs and reached out to help secure benefits the clinic was eligible for, saving them thousands of dollars each year.
As the practice looks to future growth, Pfohl expects the partnerships with Walman Optical and ADO Practice Solutions/DONE4YOU Marketing to remain central to Woodland Eye Clinic’s evolution and continued growth.
Read another article spotlighting how Walman Optical supports the success of Casie Pfohl’s practice.
Casie Pfohl, the director of operations at The Woodland Eye Clinic in Elkader, West Union and Dyersville, Iowa. To contact her: casie@thewoodlandeyeclinic.com
