Photo credit: Napoleon Family Vision
July 10, 2026
Napoleon Family Vision, a rural single-location optometry practice in Napoleon, Ohio, shows how a simple, integrated marketing strategy can improve both efficiency and sales.
CONNECT PATIENTS TO THE ONLINE FRAME GALLERY
By combining daily social media posts, targeted monthly mailers, QR codes in exam rooms and repeated appointment reminders, the practice consistently drives patients to its online frame gallery.
Patients can browse frames before their visit, submit favorites and arrive with a clearer idea of what they want to try. That preparation makes the in-office experience faster, smoother and more confident. It saves at least 15 minutes per visit for those who use the gallery.
CREATE WORKFLOW EFFICIENCIES
The workflow is designed to be easy for staff as well. Favorites lists are printed and prepared before the appointment, so frames are ready when patients reach optical. If a chosen frame is unavailable, the team quickly finds a similar option or orders the exact style if needed.
ENCOURAGE SECOND-PAIR SALES
The gallery also supports second-pair sales by giving patients a reminder card at pickup and a follow-up email about two weeks later with a link to browse again. This has been especially effective for sunglasses and other add-on purchases.
A SIMPLE STRATEGY WITH MEANINGFUL RESULTS
What stands out most is how natural the system feels inside the practice. Staff adopted it without resistance and ongoing maintenance is minimal. Napoleon Family Vision’s approach shows that even a small rural practice can create a high-touch, modern patient experience that reduces chair time, boosts satisfaction and drives more revenue.
Read the entire Q&A in an article from Frames Data here.
