ROB Archives

Oct. 9, 2013

New This Week

Let Your Office Communicate Your Technology

Eric White, OD, of Family Eyecare Center in San Diego, demonstrates how displays, instrumentation and informative posters all communicate a cohesive message to patients: Our office employs the latest technology that will provide you with the highest standard of eyecare. >>READ MORE >>


Plan Now for Your Practice Exit

By Donald R. Smith, OD
There are new and creative ways to envision your exit from practice ownership. Begin to plan and act early—to make a huge and positive difference later. >>READ MORE>>

Practice Management

Moving Office Space: Careful Planning Pays Off

By Gordon G. Wong, OD

Moving to a new office space can expand your capacity to better serve patients and max out profits–if you plan carefully.? >>READ MORE>>

Staff Management

Leadership Slam-Dunk: Lessons for ODs from Coach Jimmy Valvano

img1By Ken Krivacic, OD, MBA
Here’s how to score points in superior staff management and long-term practice profitability.?



The Affordable Care Act: Your Optometric Alliance Can Help You Seize Opportunities

Under the Affordable Care Act, optometric physicians need to be positioned to provide care for new patients seeking care, as well as those already insured. Your optometric alliance can help you make the most of this opportunity.

ROB Fast Fact

What Do You Consider Your Greatest Growth Opportunities?

img1Many of you may soon be making a push to sell more prescription sunwear, if you are not doing so already. Sixty percent of ODs consider Rx sunwear a large revenue growth opportunity, according to Jobson Medical Information’s Practice Advancement Associates’  2012 Frames Business Management Survey. Fifty-seven percent said the opportunity to sell additional second pairs was a large revenue growth opportunity while 50 percent cited plano sunglasses; 41 percent cited high-end frames and another 41 percent cited medical eyecare. Forty percent said improving the eyewear capture rate was a large revenue growth opportunity; 36 percent cited increasing eye exam frequency; 35 percent cited selling more lenses with AR; while 30 percent aimed to sell more PAL lenses as a strategy to grow revenues, and 28 percent said they would try to sell more contact lenses to stimulate revenue growth.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on making the most of your growth opportunities.

In Brief

VISTAKON Launches Worldwide Campaign to Ask Public to Get Eyes Tested

Sight is one of the most valued of the five senses, but good vision doesn’t necessarily indicate good eye health. That’s why VISTAKON Division of Johnson & Johnson Vision Care, Inc. (JJVCI) has launched a worldwide campaign asking people to “Take the #EyePledge” and promise to get their eyes tested in honor of World Sight Day, October 10.

RevolutionEHR Announces Integration with AMD iManager

img1RevolutionEHR, the leading provider of cloud-based practice management and electronic health record software for the optometric community, has announced the integration of AMD iManager, to improve workflow and reduce duplicate data entry for offices utilizing both solutions..

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