New This Week
Eric White, OD, of Family Eyecare Center in San Diego, demonstrates how displays, instrumentation and informative posters all communicate a cohesive message to patients: Our office employs the latest technology that will provide you with the highest standard of eyecare. >>READ MORE >>
By Donald R. Smith, OD
There are new and creative ways to envision your exit from practice ownership. Begin to plan and act early—to make a huge and positive difference later. >>READ MORE>>
Moving to a new office space can expand your capacity to better serve patients and max out profits–if you plan carefully.? >>READ MORE>>
Under the Affordable Care Act, optometric physicians need to be positioned to provide care for new patients seeking care, as well as those already insured. Your optometric alliance can help you make the most of this opportunity.
ROB Fast Fact
Many of you may soon be making a push to sell more prescription sunwear, if you are not doing so already. Sixty percent of ODs consider Rx sunwear a large revenue growth opportunity, according to Jobson Medical Information’s Practice Advancement Associates’ 2012 Frames Business Management Survey. Fifty-seven percent said the opportunity to sell additional second pairs was a large revenue growth opportunity while 50 percent cited plano sunglasses; 41 percent cited high-end frames and another 41 percent cited medical eyecare. Forty percent said improving the eyewear capture rate was a large revenue growth opportunity; 36 percent cited increasing eye exam frequency; 35 percent cited selling more lenses with AR; while 30 percent aimed to sell more PAL lenses as a strategy to grow revenues, and 28 percent said they would try to sell more contact lenses to stimulate revenue growth.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on making the most of your growth opportunities.
Sight is one of the most valued of the five senses, but good vision doesn’t necessarily indicate good eye health. That’s why VISTAKON Division of Johnson & Johnson Vision Care, Inc. (JJVCI) has launched a worldwide campaign asking people to “Take the #EyePledge” and promise to get their eyes tested in honor of World Sight Day, October 10.
RevolutionEHR, the leading provider of cloud-based practice management and electronic health record software for the optometric community, has announced the integration of AMD iManager, to improve workflow and reduce duplicate data entry for offices utilizing both solutions..
Challenge –> Solution
How Can Patients Easily Find Me Online?
It’s a jungle out there (on the internet). Your competition—and a blizzard of doctor listing sites—will bury you. The answer is Search Engine Optimization (SEO). Here are three simple SEO strategies from ROB contributors to make sure your listing comes out on top, where new and existing patients can find you.
- Dominate the Listings When Patients Google You
- Choosing an SEO Vendor: How to Make a Smart Choice
- Make Your Web Site Easy for Patients to Find
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO