New This Week
Winning Practice-Building Ideas from Outside Optometry
Gary Gerber, OD, host of The Power Hour radio talk show, shares winning strategies from successful business leaders and applies them to an optometric practice. See how Toys’R’Us can help you merchandise frames. >>READ MORE>>
Professional Development
Develop a CE Strategy to Broaden Your Services
By Maria Higgins, OD
CE builds skills that equip you to capture new opportunities—in pediatrics, dry eye, medical model. Choose courses strategically to develop clinical specialties. >>READ MORE>
Health Care Reform
Integrated Eyecare Networks: Use Technology to Coordinate Care
By Chad Fleming, OD, FAAO
Healthcare reform demands connectivity. See how ODs can access new technology that facilitates coordinated care through an integrated eyecare network. >>READ MORE>>
Contact Lenses
Increase Daily Disposables and Benefit Patients & Practice
By Tina McCarty, OD, FAAO
Daily disposable lenses benefit your patients and your practice. Here are eight ways to get more patients into this modality. >>READ MORE>>
ROB Fast Fact
Do Americans Trust You With Their Eyecare?
Optometrists need to continue educating the public about their expertise and services, the results of The Vision Council’s VisionWatch 2015 Think About Your Eyes Awareness Study suggest. Some 51.1 percent of adults, who claim to know the difference between ECP types, say they most trust ophthalmologists with their vision care, compared to 32.6 percent who say they most trust optometrists with their vision care. Some 5.3 percent say they most trust opticians with their vision care, while 11 percent say they are not sure who they trust, and have no preference.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on educating your community about your expertise and services.
In Brief
Optos Expands Functionality of Retinal Imaging System
Optos has released the California, a new model of its signature product. The company describes the new instrument as “the most advanced ultra-widefield (UWF) retinal imaging system ever developed.” >>READ MORE>>
Opternative to Offer Online Test for Presbyopia
Opternative plans to expand its online refraction service to include 41-to 65-year-olds, a major segment of the vision correction market. Co-founder and CEO Aaron Dallek told ROB sister publication, Vision Monday’s VMail that the Chicago-based company is developing a test for presbyopia, an age-related visual condition that causes a loss of accommodation, and will introduce it in early 2016. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I creatively market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Make Your Mark: Is Wearing Your Logo Right for You?
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
