New This Week
Patient Portals: Increase Patient Engagement
Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to encourage patients to use EHR portals to communicate their issues and to be more engaged in their treatment plans. When utilized, patient portals streamline office visits and raise the levels of communication and care.
Ophthalmic Lenses
Optical Sales Booster: Talk Benefits, Not Features
By Thuy-Lan Nguyen, OD
When shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can improve their lives.
Health Care Reform Report
Opportunities for Independent ODs Under Health Care Reform
By ROB Editors
This is the third article drawn from a comprehensive report on trends in health care delivery and growth opportunities for independent optometrists.
Finance
Five Ways to Minimize Tax Liability
By Adam Cmejla, CMFC
Keep more money in your pocket by applying five simple strategies that reduce your tax liability.
Special Report
2014 Optometric Business Innovators: Digital Media and Marketing
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in digital media and marketing, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business. >>READ MORE>>
ROB Fast Fact
Where Do Patients Purchase Action Sport Sunwear?
Patients are still not turning to their local independent ECP for action sport sunwear, findings from The Vision Council’s 2014 Action Sports Report suggest. “Action sports” includes water sports, mountain sports, extreme sports like ATV riding and road sports like moto cross. Chain sporting goods retailers were the most common locations that action sports sunglass purchasers visited when making their sunglass purchase (24.2 percent).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on offering sunwear for your action sport enthusiast patients.
In Brief
Essilor Expands National Advertising Campaign for Varilux
Essilor of America is educating consumers on the benefits of Varilux progressive lenses through the expansion of a national advertising campaign and the launch of a new web site. >>READ MORE>>
Eyecessorize Creates Eyewear-Themed Videos for Consumers
The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos geared toward consumers. The videos–which showcase product from 15 members of the Eyewear and Accessories and Sunglass and Reader Divisions–were promoted on Eyecessorize.com, EyecessorizeBlog.com and the campaign’s social media outlets. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve patient flow in my office?Moving patients swiftly and smoothly through your office is essential to delivering a superior patient experience. Here is how three ROB contributors improved patient flow.
…Practice Solution
- Limit Long Exams, Allow More Time in Optical
- Smooth Operator: Keep Patients Moving Happily Through Your Office
- Pre-Testing Revamp: Break Up Bottlenecks
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
