New This Week
Highlights from “Customer X 360: The New Retail Experience”
Three experts in engineering an outstanding patient/customer experience shared their insights at “VM Live” at Vision Expo West. Presented here are pearls in merchandising optical products, optimizing engagement in the patient journey, and creating individualized eyewear through advances in 3-D scanning. >>READ MORE>>
Staff Management
Commit to Continuous Staff Training: It Pays Off
By Danny Clarke, OD,
and Joely Anderson
Patients stay with a well-run practice where doctor and staff deliver an outstanding experience. Develop a system of continuous training to keep a great team great.
>>READ MORE>
Medical Model
Create a Dry Eye Center and Make it a Practice Builder
By Suzanne LaKamp, OD, FAAO
New treatment products and improved instrumentation empower you to treat an aging patient base with increased incidences of dry eye. Make dry eye treatment a specialty and practice builder. >>READ MORE>>
Practice Management
Build a Medical Practice with No Optical
By Harvey Richman, OD, FAAO, FCOVD, Diplomate ABO
Concentrating solely on medical and specialty eyecare can be rewarding and profitable. Consider a no-optical practice growth plan. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Sell More Digitally Enhanced Single-Vision Glasses
You have an opportunity to sell more digitally enhanced single-vision prescription eyewear. Forty-seven percent of independent optical respondents to Jobson Optical Research’s 2016 Premium Lenses MarketPulse Survey said that less than 3 percent of the single-vision prescription eyewear they sell has been digitally enhanced. Seventeen percent said 3-6 percent has been digitally enhanced, while 17 percent said 3-6 percent has been digitally enhanced, 11 percent said that 11-15 percent has been digitally enhanced, and 9 percent said 7-10 percent has been digitally enhanced. Sixteen percent said that more than 15 percent has been digitally enhanced.
Click HERE for guidance on how to best provide digitally enhanced eyewear to your patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Essilor Launches “Love to See Change” Campaign
In honor of World Sight Day on Oct. 13, The Essilor Group is asking people worldwide to commit to have their eyes checked. For each pledge taken, Essilor will donate one dollar to a selection of initiatives that are bringing good vision to underprivileged or under-served populations around the world.
>>READ MORE>>
Solutionreach Adds Net Promoter Score Functionality to Practice Management
Solutionreach, a company that specializes in patient relationship management (PRM) solutions, has added Net Promoter Score (NPS) insights to its platform. This enhancement is designed to benefit health care practices by allowing them to more effectively measure and promote patient loyalty and satisfaction). >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve the patient experience in my office?Your practice won’t grow if your patients aren’t satisfied–even happy–with the experience they have in your office. Here is how three ROB contributors have enhanced their patients’ experience in their practice.
Practice Solution
- Create an Office that Engages the Patient’s Five Senses
- Deliver Patient-Friendly Experiences that Build Loyalty
- Evaluate Your Office Environment from Your Patient’s Perspective
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
