Photo provided by EssilorLuxottica
Oakley Meta debuts
June 25, 2025
EssilorLuxottica and Meta Platforms have debuted Oakley Meta, glasses that pair Meta’s AI technology with Oakley’s design and PRIZM lenses.
Oakley Meta HSTN, the first product in the collection, will include key tech improvements, including Ultra HD 3K recording, so videos will be clearer and higher resolution than Full HD (1080p).
People can access music and podcasts via the glasses with open-ear speakers integrated into the frames. The eyewear will also provide 40% longer battery life, lasting up to eight hours of typical use and up to 19 hours on standby. The glasses come with a charging case that can deliver up to 48 hours of charging.
Option of Upgrading the Glasses
Consumers have the option to upgrade the eyewear to include Oakley PRIZM Lens technology. This technology is designed to “fine-tune the light spectrum, amplifying color while filtering out visual noise. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker and perform at their peak,” according to a press release issued by EssilorLuxottica, owner of the Oakley brand.
“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” said Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities and use cases. We’re combining design, utility and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”
“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” said Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality – It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”
“Glasses have emerged as the ideal tool for people to listen to music, capture videos and get the help of a powerful AI assistant,” said Alex Himel, VP of Wearables at Meta. “We’re proud of the success of Ray-Ban Meta glasses and excited to now expand our work with Oakley, the most iconic eyewear brand in sports innovation. Our teams have been working together for years to understand the unique needs of athletes, and we can’t wait to deliver new experiences that integrate into their everyday life, both on and off the field.”
Six Frame and Color Combinations
The collection includes six frame and lens color combinations, designed to be prescription lens-compatible:
- Oakley Meta HSTN Warm Grey with PRIZM Ruby Lenses
- Oakley Meta HSTN Black with PRIZM Polar Black Lenses
- Oakley Meta HSTN Brown Smoke with PRIZM Polar Deep-Water Lenses
- Oakley Meta HSTN Black with Transitions Amethyst Lenses
- Oakley Meta HSTN Clear with Transitions Grey Lenses
- Oakley Meta HSTN Black with Clear Lenses
A limited-edition version of the eyewear will mark 50 years of Oakley design, honoring the brand’s legacy while charging into a new era of Meta innovation, featuring gold accents with gold 24K PRIZM Polar lenses. The Limited Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD coming later this summer.
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Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland and Denmark. Oakley and Meta will be working to bring Oakley Meta HSTN to Mexico, India and UAE later this year.
The launch celebration included an event at New York City’s Javits Center during Fanatics Fest on June 20, featuring football player Tom Brady, rapper and Oakley Chief Visionary Travis Scott and Michael Rubin, owner of Fanatics, Inc, in a conversation led by Oakley president Nico Amato.
Highlighting the new relationship between Meta and Oakley, the panel discussion focused on the power of collaboration. “The best theme for our conversation is partnership,” Amato said.
Speaking of the collaboration between the new product and the Fanatics Fest, Rubin said the collaboration was “about bringing huge excitement to our brand.”
Scott highlighted the importance when fostering innovation of “trusting the youth and giving them creative reins.” Scott then showcased his own creativity in a ruckus performance.
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