ROB Archives

Nov. 18, 2015

New This Week

Define the Value of a Comprehensive Eye Exam

Susy Yu, OD, MBA, FAAO, of Kaiser Permanente, cites three action points to capture growth under health care reform: define and communicate the value of a comprehensive exam, expand medical services, and show patients your certified training. >>READ MORE>>

Practice Management

Eight Steps to Profit in a Sports Vision Specialty

By Alan Berman, OD

Sports vision is fast growing, fun and rewarding. Eight steps can put you into this field profitably–whether you offer it a niche or a full specialty. >>READ MORE>

EHR/Software Solutions

Enhance Your Doctor-Patient Relationships with EHR

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By Jason R. Miller, OD
Electronic health records can improve your communication with patients–if you optimize use and encourage patient engagement. >>READ MORE>>

Sponsored Content

Coding & Billing

ICD-10: PEN Has the Tools You Need to Succeed


To aid practice owners in the transition to ICD-10, Primary Eyecare Network (PEN) has released updates of its billing tools, including its most popular product, 2015 Common Diagnosis Codes Cards. >>READ MORE>>


 

ROB Fast Fact

Market Analysis: Where Are the Growth Segments in the U.S. Vision Market?

The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain in dollar sales for the 12 months ending September 2015, for the U.S. vision care market to reach sales $39.4 billion. All segments, including Rx lenses, frames, exams, contact lenses, plano sunglasses, refractive surgery and over the counter (OTC) readers saw gains for the period..

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on capitalizing on your optical sales potential.

In Brief

New: Bausch + Lomb ULTRA CLs for Presbyopia

Bausch + Lomb announced that Bausch + Lomb ULTRA contact lenses for Presbyopia will become available during the second quarter of 2016. >>READ MORE>>

Essilor Acquires PERC/Infinity Vision Alliance

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Essilor announced that it has acquired a majority interest in the Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA), a group purchasing organization comprised of over 2,400 independent eyecare practices in the U.S. <<READ MORE>>

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