News Briefs Archive

New “Brain Sensing” Sunwear

Jan. 18, 2017

Last week at CES 2017 in Las Vegas, Safilo Group and Interaxon, a developer of brain-sensing technology for consumers, introduced SafiloX, a new eyewear platform that combines the latest brain-sensing and cognitive training technology into lifestyle eyewear in the Safilo portfolio, which includes brands such as Smith, Carrera and Polaroid.

The first product built on the new platform is Smith’s Lowdown Focus Mpowered by Muse.

Designed for athletes and outdoor enthusiasts, the new smart sunglasses integrate Interaxon’s Muse brain-sensing technology into Smith Lowdown frames to deliver cognitive training technology via stylish, everyday eyewear.
Lowdown Focus Mpowered by Muse’s frames includes brainwave-sensing EEG, EOG and EMG technology as well as other sensors, including a three-axis accelerometer, a three-axis gyro, a three-axis magnetometer, a UV sensor (UVA and UVB), a temperature gauge and a pressure sensor, providing an upgrade path for applications via an open SDK.

The app developed to work with Lowdown Focus Mpowered by Muse will initially focus on helping users engage in regular cognitive training, with special features to enhance energy management and attention immediately before competition and exercises to reintegrate into daily conditioning.
The Smith Lowdown Focus glasses look like a pair of regular sunglasses. All technical aspects (electronic board and battery) have been miniaturized and seamlessly integrated into the design of the frame.

There are two sensors on the temple tips and three sensors on the nose pad which detect brainwaves and eye movement. The sunglasses connect via Bluetooth and use an app that allows users to monitor the pattern of their brain activity to meditate, improve mental focus and performance.

The sunglasses also feature additional sensors such as UVA and UVB, temperature, gyroscope and magnetoscope. These will allow the development and integration of many other applications in the future, according to Safilo and Interaxon.
Smith will launch the glasses in Summer, 2017 with a suggested retail price of $350. They will also be available online via the e-commerce website. More information and materials are available for download here.
For more information visit http://www.smithoptics.com or call (888) 206-2995.

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