The Optometric Minute

Structure Your Exam Hours, Don’t Be a “Mouse on the Wheel”

Oct. 25, 2017

Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, discuss ways in which they can avoid being the “mouse on the wheel,” continually tied down as the sole revenue producer in the practice. Look at filling in at slower times, says Dr. Sorrenson, when you can make an impact. And look at when it is wise to add associates and divide up hours, advises Dr. Powell.

MAKE SLOW MONTHS BETTER. Patients often will wait to make appointments with their eye doctor, making it sometimes better to take off time off during a busy month.

DON’T BECOME MOUSE ON WHEEL. Build time off and flexibility into your schedule.

CREATE WORK-LIFE BALANCE. Make parenting easier by coming in four days a week instead of five.

CALCULATE RIGHT TIME TO ADD ASSOCIATES. You can leverage associates to provide care for patients, and drive revenues, even when you’re not in the office.


Laurie Sorrenson, OD, FAAO, is president of Lakeline Vision Source in Cedar Park, Texas. To contact her:

Ryan Powell, OD, owns Insight Eyecare Specialties, with eight locations in the Kansas City, Mo., metro area . To contact him:

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