Photo courtesy of PECAA. Dr. Manning, Alvarez and Dr. Garcia.
Nov. 18, 2025
PECAA is pleased to present the latest Practice Advantage Podcast episode hosted by PECAA Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, and featuring the founder of Midbrain Saul Alvarez Jr., and the founder and owner of Carolina Eye Doctors in Harrisburg, North Carolina, Chantel Garcia, OD.
In this episode, Alvarez and Dr. Garcia discuss why marketing should be top of mind for every practice due to its integral role in the patient experience. Listeners will gain key takeaways on the power of websites, incorporating a personal story into practice branding and why marketing should always support evolving practice goals.
Listen to the 99th episode on PECAA.com as well as on Apple Podcasts, Spotify and Amazon Music. Plus, stay tuned for the 100th episode releasing on December 1.
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