ROB Archives

June 5, 2013

New This Week


Consider the Advantages of a Large, Co-Managed Practice

Ralph Handly, OD, a partner in EYE-Q Vision Care Medical Group in Fresno, Calif., compares his present situation, working in a 10-MD, five-OD practice, to other work settings over a 40-year career. A large, co-managed practice provides the latest technology, electronic connectivity and support with EHR, as well as shoulder-rubbing opportunities to share knowledge with sub-specialists. Dr. Handly recommends that ODs of all ages and career stages–including those entering practice–consider the large, co-managed practice as the now-and-future model for the economical and practical delivery of the highest level of eyecare.


Software Solutions/EHR

Ready to Make the Switch? Why Transitioning to Cloud-Based EHR is Worth It

By Lorie Lippiatt, OD

Electronic health records that are “in the cloud” have compelling advantages. There are efficiencies, cost savings, ease of access–and it all adds up to better eyecare for the patient. >>READ MORE>>



Practice Management

Optometric Alliances: Your OD-to-OD Problem-Solving Resource

By Eric M. White, OD

Speaking to another doctor who is dealing with the same challenges you face can provide the answer to a daunting practice problem. An optometric alliance offers prime opportunities for such candid exchanges.


Staff Management

Staff Retreats: Teambuilding and Talent Enhancement Tool

By Mike Rothschild, OD

A purposeful, well organized staff retreat can revitalize your staff–and make you a productive and profitable team.




Competitive Strengths of Independent ODs


Vision Source is the leading alliance of independent ODs, with 2,700+ member practices and 5,500+ member doctors in the US and Canada. The organization is actively engaged in advancing the competitive position of independent ODs. Earlier this year, Vision Source commissioned the editors of Review of Optometric Business to develop an objective analysis of the current state of independent optometry and to identify strategic priorities for bolstering competitiveness. This article distils one section of the full report, identifying the strengths and competitive advantages of independent ODs. >>READ MORE and COMPLIMENTARY DOWNLOAD of FULL REPORT>>

ROB Fast Fact

How Many of You Have a  Facebook Account for Your Practice?

More than half of ECPs, including independent ODs, do not yet have a practice Facebook account, according to Jobson Optical Research’s November 2012 ECP Internet Usage & Practice Website Study, which reports that in 2012, 42.7 percent of ODs said they have a practice Facebook account. The good news is this number is up slightly from 2011, when 35.1 percent reported having a practice Facebook account. By contrast, 73.2 percent of ODs in 2012 say they have a personal Facebook account. Some 65.3 percent said they had a personal Facebook account in 2011.

ClickHERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on effectively implementing a digital strategy to put more patients in your exam chair.

In Brief

Shamir Releases New Digital Measurement Device

Shamir Insight is releasing its newest digital measurement device, Shamir SPARK (Single-shot Panorameter Augmented Reality Kit). This new 3D measuring tool utilizes the iPad camera and automatically calculates all frame measurements based on one picture.

Essilor Named Finalist for Corporate Social Responsibility Award

Essilor of America was recognized as a finalist for the UnitedHealthcare Shining Light: Leadership in Corporate Social Responsibility Award for the work done by the company’s charitable arm, the Essilor Vision Foundation. Out of 150 submissions this year, Essilor was named as a top five finalist on May 15, during the 2013 UnitedHealthcare National Accounts Annual Customer Forum in Scottsdale, Ariz. >>READ MORE>>

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