ROB Archives

June 4, 2014

New This Week

Three Career Stages: Protege, Peer, Mentor

Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., reflects on three stages of his optometric career. First, as a protégé, he benefitted from the advice of more experienced ODs. Later, he sought and exchanged business knowledge from peer study groups involving other ODs at varied career stages. Finally, he is thankful to be in a position to share both clinical and business knowledge with younger ODs and to give back to a profession that has given him and his family so much reward and satisfaction.
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Finances

Practice Purchase or Expansion: Manage Expenses to Reach Profitability


By Chad Fleming, OD, FAAO
Purchasing or expanding a practice can be more costly than you think. Here is how to break down the financials to project when you reach profitability.

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Marketing

The Making of a Successful Promotional Campaign

By Chad Waggoner, OD,
and Kimberly Manthe, ABO

A promotional event that offers a discount on lenses and/or frames can boost profitability–if you roll it out strategically. Here is how one practice manages to do this.

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Medical Eyecare

Nutritional Supplements: Good for Your Patients–and Practice Revenues

img1By Sam R. Silverblatt, OD
Nutritional supplements provide your patients with nutrients that can help prevent eye disease, and can provide your practice with an additional revenue stream.

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ROB Fast Fact

How Soon Can Your Patients Schedule an Appointment with You?

img1Most people have a week’s wait for an appointment with their eye doctor, according to Jobson Optical Research’s 2013 Waiting Game report. Some 31.4 percent of respondents reported about a week’s wait for an appointment, while 26 percent said their eye doctor could work them in as soon as two to three days later.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on ensuring patients typically don’t have to wait more than a week for an appointment.

In Brief

Unilens Vision Introduces C-Vue ADDvantage SiHi Disposable Multifocal

Unilens Vision Inc., which develops, licenses, manufactures, distributes and markets specialty contact lenses, announced the launch of its new disposable C-Vue ADDvantage Multifocal for Presbyopia contact lens in silicone hydrogel material for monthly replacement. The new product incorporates Unilens’ next-generation multifocal contact lens design technology, which allows for ease of fit by providing a consistent near ADD power across all power profiles, ultimately resulting in clear vision for presbyopes at all distances.
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Vision Source Ranks Second in Vision Monday’s 2014 Top 50 List

img1Optometric alliance Vision Source has achieved the second highest ranking in Vision Monday’s exclusive listing of the Top 50 US optical businesses.

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