New This Week
Build Patient Loyalty with Annual Contact Lens Supplies
Ted McElroy, OD, says that promoting sales of annual supplies of contact lenses yields a host of benefits. Patient compliance is elevated, and processing costs are reduced for the practice. Importantly, the patient is programmed to return in a year when their supply runs out and be more loyal to the practice. >>READ MORE>>
Frames
Seven Steps to Succeed with Independent-Brand Frames
By Maria Higgins, OD
An optical that features distinctive frames from independent brands can set your practice apart and provide premium margins. Enlist your indie brand rep to help you to market well and tell unique brand stories effectively. >>READ MORE>
Finance
Post-Retirement Financial Security: A Planner
By Adam Cmejla, CFP, CMFC
At some point, all ODs exit practice and meet the new economic realities of retirement. Here are tips to start early to manage and maximize your post-retirement income. >>READ MORE>>
Create a Process to Expedite Prior Authorizations
By Harvey Richman, OD, FAAO, FCOVD, Diplomate ABO
New computer programs can speed medications to patients and eliminate wasted staff time. Compute the savings in time and the benefits in service.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Offer a Variety of Sports Lens Tints
You have the opportunity to offer patients a greater array of colors for their sport sunglass lenses. Patients have a diversity of taste in this area, The Vision Council’s 2015 Sports Sunglass Report suggest. The color gray was the most popular color, used by almost 20 percent of recent sport sunglass purchasers, especially among mountain sports participants. Gray was followed by the colors blue (17.0 percent) and brown (16.5 percent). Brown was more popular among mountain sports at 17.9 percent and blue was more common for road sports participants (19.5 percent). For winter sports, the color amber was the most common choice.
Click HERE to read more on growing your sports sun selection and sales, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
National Optometric Association & Transitions Partner
The National Optometric Association (NOA) and Transitions Optical, Inc., have entered into a national partnership to address the eye health needs of ethnic minority populations – a priority for both the NOA and the Transitions Cultural Connections initiative. >>READ MORE>>
Prevent Blindness Hosting Annual Focus on Eye Health National Summit
Prevent Blindness will host its fifth annual Focus on Eye Health National Summit, “Vision to Action—Collaborating Around a National Strategy” on July 13, 2016.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I make my social media marketing more effective?Social media, like Facebook, and review sites, such as Yelp and Google Reviews, are a primary way to market your practice. Three contributors share tips on making this form of practice publicity more powerful.
…Practice Solution
- Six Proven Ways to Generate Online Reviews
- Five Winning Instagram Posts: Capture Attention with Strong Visuals
- Post with Impact: Make a Personal Connection to Patients
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
