New This Week
Prescribe Multiple Eyewear for Your Patient’s Total Needs
Eric M. White, OD, prescribes multiple eyewear to meet a patient’s total lifestyle needs. This includes everyday eyeglasses with Transitions, polarized driving sunwear, occasional-use CLs and computer eyewear. He prescribes in the exam room and offers healthcare financing to help patients fulfill his full treatment plan. >>READ MORE>>
Diagnostic Instrumentation
Invest in Technology to Grow Your Dry Eye Services
By Peter J. Cass, OD
Increase your dry eye services with two-part technology to diagnose dry eye and treat it effectively. Run the numbers to compute your ROI. >>READ MORE>
Staff Management
Create a Winning Work Environment that Promotes Superior Care & Success
By Dave Anderson, OD
Outstanding patient care and superior service can make the difference between profit and loss for your practice. Create a positive work environment that promotes success. >>READ MORE>>
Sponsored Content
Manage Eye Conditions & Create Satisfied Patients with All-Natural Eye Drops
By Steven Cantrell, OD
Natural homeopathic eye drops can be part of your treatment plan for a variety of ocular conditions, and they can add a major revenue stream to a practice. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Prescribe Personalized PALs
Offering personalized progressives could set you apart from your competitors, findings from Jobson Optical Research’s 2016 Premium Lenses MarketPulse study suggest. Retailers said that 38 percent of their progressive lens sales are personalized, on average. One quarter (25 percent) of the progressive lenses with personalized designs include actual vertex, tilt and wrap measurements. Just under half (46 percent) use the manufacturer’s or lab’s default measurements.
Click HERE to read more on prescribing and selling personalized progressive lenses, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
CooperVision Introduces a CL for Digital Device Users
CooperVision, Inc., has announced the introduction of Biofinity Energys contact lenses with Digital Zone Optics, specifically created for digital device users. >>READ MORE>>
The Vision Council Launches New Eyecessorize Web Site
The Vision Council’s Eyecessorize campaign, which aims to promote the fashion and lifestyle aspects of eyewear, has launched a revamped web site, Eyecessorize.com.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better communicate with my patients?Effective communication is essential to your ability to serve patients and grow your practice. Three contributors share how they forge strong relationships with patients, and ensure their treatment plans and recommendations are followed.
…Practice Solution
- How Patients View Us: Know Your Non-Verbal Cues
- How to Turn Disgruntled Patients Into Practice Fans
- Make All Patients Feel Welcome with Inclusive Language
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
