ROB Archives

July 19, 2011

Yoongie, Min, OD, of Northwest Vision Center in Columbus, Ohio, maintains an upscale practice by updating decor and featuring the best of all optical products. This includes the newest progressive lenses and anti-reflective lenses, as well as upscale frames.The practice also purchases the latest equipment, which patients expect and appreciate. >>READ MORE>>
Compute Net Cash Flow 
By Robert Schultz and Jeanne Fletcher
Managing “by the numbers” is essential to planning, achieving and documenting practice growth. The first number to compute–and the best barometer of the health of a practice–is net cash flow. Here’s how to compute it and why it’s important. >>READ MORE>>
By Cheryl G. Murphy, OD
The Internet is brimming with health information–from sources good and bad. Here are tips on how to listen well to your patients who present information they found, then how respond to them in a way that reinforces your position as their primary information provider on eye health and vision options. >>READ MORE>>
By Scot Morris, OD

Social media can provide a clear picture of job candidates and help you find ideal matches for your staffing needs. >>READ MORE>>

ROB Fast Fact

Influence of Friends and Family Significant in Eyeglasses Purchase
Of the 40 percent of consumers who say they have a friend or family member come along to assist them in their eyeglasses purchase decision, nine out of 10 characterize that person’s opinion as “very” or “somewhat” important, according to Jobson Research’s 2010 Eyewear & Eye Care Consumer Patterns Insight Survey, which can be purchased here. Just 1 percent of consumers say the opinion of that person is “not important at all.”
In Brief
Essilor of America launched No-Glare.com, a new digital resource for eyecare professionals (ECPs) and their patients. The site was developed to drive further understanding about the benefits and importance of No-Glare lenses. The site offers eight training videos for ECPs that feature real-life situations to explain how both children and adults will benefit from No-Glare lens offerings. “Only 35 percent of Americans have No-Glare lenses, which is why Essilor recognized the need for refreshed education,” says Howard Purcell, OD, FAAO, Dipl., vice-president of customer development for Essilor of America. “No-Glare.com addresses this need and reminds ECPs to create a dialogue with their patients about the many benefits that No-Glare lenses can provide, from amplified acuity and contrast to minimized eye strain and reduced scratches and smudges.”  >>READ MORE>>

Transitions Optical has introduced an individual version of the Healthy Sight Calculator, which is designed to encourage employees to take advantage of their vision benefit to promote eye health and optimal sight. This free, online tool allows users to calculate their risk for eye-related diseases and vision problems, and how much they could save – in time, money and sight – with the right vision care and vision wear through their vision benefit. Results vary based on the user’s age, gender and ethnicity, all of which impact risk for vision problems and health issues that can affect the eyes. The new tool can be used by employers to educate their workforce, or accessed directly by consumers at HealthySightCalculator.org. >>READ MORE>>

ROB Poll Results: Half Have a Practice Budget
Some 48 percent of ROB readers have a practice budget, according to results from last week’s ROB Reader Poll. The remaining 52 percent do not. A total of 62 readers took part in the poll.

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