New This Week
Compute the ROI on Building a Dry Eye Center
Arthur B. Epstein, OD, FAAO, of Phoenix Eyecare and the Dry Eye Center of Arizona, describes the multiple upside returns from establishing a dry eye center within an optometric practice. Part 2 in the ROB “How-To” video series on dry eye. >>READ MORE>>
Staff Management
Job Interview Q&A: Nine Legal Snafus and How to Avoid Them
By Pamela Miller, OD, FAAO, JD, FNAP
Asking a simple question the wrong way can potentially lead to a costly and aggravating lawsuit. A legal expert identifies potential legal liabilities in the hiring process—and provides strategies and language to steer around them. >>READ MORE>>
Health Care Reform
Providing Essential Pediatric Vision Benefits:
Excerpt from the Navigation Guide to Health Care Reform
By ROB Editors
Health care reform has created a new opportunity that ODs are well positioned to capture. Update yourself with this excerpt from a comprehensive new report—available for downloading in full.
>>READ MORE>>
Contact Lenses
Toric Challenges: Finding the Right Contact Lenses for Astigmats
By Brooke S. Kaplan, OD
Correcting slight amounts of astigmatism is a judgment call. But it’s an easy decision if you’ve got tools to provide your patients with the best visual experience. >>READ MORE>>
ROB Fast Fact
How Many Children Are In Need of an Eye Exam?
Research cited by Vision Source’s Navigation Guide to Health Care Reform has shown that only 7 percent of children entering first grade had received an eye exam, and that undiagnosed vision problems among youth can lead to reduced academic performance. Analysis also indicated that simple screenings were insufficient to detect many vision issues.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on serving children in the new environment of health care reform.
In Brief
Essilor of America Announces New ECP University Web Site
ECP University (ECPU), an educational solution designed to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has relaunched its web site with new branding and content. >>READ MORE>>
AOA MORE Announces New EHR Participants
AOA Measures and Outcomes Registry for Eyecare (MORE) has received commitments for participation from three additional electronic health record (EHR) systems.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I give my optical dispensary a competitive edge?Your optical faces steep competition from other local ODs and optical shops, the optical super-chains and online retailers. Here is how three contributors are finding new streams of optical revenue and spurring sales.
…Practice Solution
- Make Protective Sports Eyewear a Practice Differentiator
- Boost Frame Sales: Have Staff Model the Top Styles
- Embracing Electronic Eyewear at Retail
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
