All photos courtesy of Vision Monday
Jan. 5, 2026
A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of personalized experiences in optical retail, with almost all respondents calling personalization important for buyer engagement, decision making and confidence. Close to 80 percent said personalized retail experiences are “very important,” while about 16 percent described them as “somewhat important.”
Respondents were primarily opticians and dispensers (71.6 percent), with practice owners (15.5 percent), optometrists (12.2 percent) and other roles including operations and marketing professionals also represented. Nearly all participants (about 95 percent) identified dedicated one-to-one staff guidance as the leading approach to delivering personalization in the dispensary.
More than 80 percent of those surveyed said staff-led tasks such as advising on frame selection, styling and fitting eyewear have a major impact on patients. Other top choices included social media and marketing outreach, loyalty programs and preappointment questionnaires. The survey also explored how such strategies can drive sales and lead to higher retention rates.
“This survey demonstrates the key role that an individualized, tailored experience can have for patients and customers in the optical dispensary,” said Anne Cooper, editorial director of Vision Monday and 20/20 magazine. Complete survey results and respondent feedback will appear in Vision Monday’s January/February all-digital edition, scheduled for release on Feb. 9.
Read the press release on Vision Monday here.
