ROB Archives

Jan. 6, 2016

New This Week

Optimize Social Media to Grow Your Practice

Justin Bazan, OD, recommends utilizing the full range of marketing tools that social media provides. Prime among them are user reviews, which resonate with present and prospective patients. Further, your social media should reflect your practice’s personality and be engaging and fun. >>READ MORE>>

Optical

Match Your Merchandise to Your Patients’ Individual Styles

By Maria Higgins, OD

To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients. An individualized touch increases capture rate and multiple sales. >>READ MORE>

Finances

Six Ways to Stay on Budget When Expanding Office Space

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By Rachael Click, OD

When expanding office space, prioritize expenditures on facility, equipment and furnishings. Leaving some expenses for later can steer you around a financial crunch.  >>READ MORE>>

Co-Management

How to Build Consult Relationships with MDs


By Mary E. Boname, OD, MS, FAAO
 

Build relationships with local MDs to facilitate an easy consult process. Done right, you will retain your patients long-term and gain new patients, too.
>>READ MORE>>


 

ROB Fast Fact

Market Opportunity: Educate Your Community About What You Do

You may have some work to do educating your community about your services, findings from The Vision Council’s May 2015 VisionWatch Think About Your Eyes Awareness Study suggest. Some 33.9 percent say they are not aware of the differences between the types of eyecare professionals in the U.S. That compares to 39.7 percent who say they do know the difference between ECPs, and 26.4 percent who are “not sure” they know the difference.

Click HERE to read more on marketing your practice from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

World Council of Optometry Publishes “Why Optometry?”

The World Council of Optometry has published “Why Optometry?” and “A Global Competency Based Model of the Scope of Practice in Optometry.” These documents detail the role, composition and contribution of the profession of optometry in its various forms throughout the world.  >>READ MORE>>

 

Essilor of America and Varilux Launch Student Grant Award Program

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Essilor of America and Varilux are are launching the Varilux Student Grant Award program for 2015 and 2016. <<READ MORE>>

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