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Winning Investments
By ROB Editors
April 30, 2025
Choosing the right investments for your practice is crucial to providing great patient care and growing your profitability.
Three ROB contributors share the practice purchases that made the greatest difference to their patients and practice.
ROB Professional Editor Laurie Sorrenson, OD, FAAO, notes: “I love articles that talk about technology like the three articles below do! Technology that helps optometrists provide better patient care but also increases profitability. I call that a win-win! Enjoy!”
2 Dry Eye Investments Generating $125K+ Yearly
By Ada Noh, OD
As a dry eye specialty practice, I learned that investing in the right tools can significantly impact both patient care and profitability.
Here are my experiences with three dry eye technology purchases, two wins and one loss, that shaped my practice, along with the financial metrics and strategies that led to success. >>READ MORE>>
How I Managed to Do 25 Additional Specialty CL Fits in ’23, Generating $60K More in Revenues
By Ryan Cazares, OD
You should proceed with caution when making practice investments, but you should never be afraid to take the leap and spend money that will lead to improved care, a better patient experience and greater practice profitability.
Here are the details on one particular practice purchase that changed the care I can offer my specialty contact lens patients and our ability to grow profitability in this part of our practice. >>READ MORE>>
3 Optometry Practice Investments = $552K Annually
By Joseph M. Munsell OD, Diplomat, ABO
Practice investments at their best elevate patient care and spur practice profitability.
Here are three technology additions to our practice that did just that. >>READ MORE>>
