Oct. 31, 2018
Over 3 million Americans have glaucoma, but only half of those know they have it. This represents a tremendous opportunity to serve patients and grow your practice. Here’s how one practice is capturing that opportunity, and becoming more profitable in the process.
Equip Yourself for Success |
Compute the ROI on Instrument Upgrades |
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INVEST. Purchase equipment that allows you to care in-house for glaucoma patients. TRANSITION. Slowly build up the glaucoma diagnosis and management services you can provide until you’re fully ramped-up. PROFIT. In addition to enhancing care, the more patients you can diagnose and manage in-house, the more you build profitability and expand your practice.
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TIPPING POINT. Calculate how many patients it will take for each instrument investment to break even and then to reach profitability. USED EQUIPMENT. If the numbers to profitability don’t work out for your practice, consider purchasing used equipment. COMBINATION EQUIPMENT. Invest in instruments that can diagnose and manage glaucoma in addition to other eye conditions.
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Click HERE to read “The ROI of Glaucoma Care.”
Carla Gavilanes Gasparini, OD, is the owner of Capital Eye Care & Hill Country Eye Care in Austin, Texas. To reach her: gaspariniod@gmail.com
