The Optometric Minute

How to Differentiate Your Practice With Specialty Contact Lenses

April 10, 2019

Specialty contact lenses give your practice an opportunity to serve patients in serious need of visual solutions, while creating a niche in your community. From scleral lenses to Ortho-K, specialty contact lenses can be a win-win for patients and practice.

COMPETE. With managed care reimbursements declining, and many patients choosing to shop online for eyewear and contact lenses, specialty contact lenses offer an opportunity to both serve patient needs and grow revenues.

HELP. Many scleral-lens patients have seen multiple doctors in need of a solution to LASIK procedures that went wrong, severe dry eye and other conditions. A scleral lens may be the solution they have been waiting for, and Ortho-K can create a solution for myopic young people where the parents thought there was none.

PATIENT & DOCTOR SATISFACTION. There is satisfaction for both patient and doctor when a scleral contact lens is placed on a patient’s eye and their face lights up as they tell the doctor it’s the best they’ve seen in years.

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.