The Optometric Minute

How to Capture Referrals in a Medical Building

Oct. 24, 2018

With his community growing rapidly, Jason Ortman, OD, joined with other medical specialists in building a five-suite, 26,000-square-foot medical building where each practice makes referrals to others. Here’s how he uses synergies with the other health-care practitioners in the building to grow his practice.

BUILD FOR THE FUTURE. If your community is growing rapidly, investing in real estate is a high-percentage growth plan. Designing and constructing a new medical building with other medical specialists spreads the risk and increases referral opportunities.

SHARE COMMON SPACES. Locating in a medical building can help build relationships with other health-care practices. Sharing common spaces, such as conference rooms and leisure areas, are enhanced synergies that build staff engagement.

DO JOINT OPEN HOUSES. Organize open houses with the other health-care practices in the building, so the community gets introduced to all of the medical services available in your building, including your own. Over time, patients of several practices make same-appointments.

MARKET TOGETHER. Band together to drive the community to your medical complex, rather than just to one office, so many of your community members’ health needs can be addressed in one location.

 

 

Jason Ortman, OD, is the owner of Castle Pines Eyecare in Castle Pines, Colo.

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