April 22, 2015
On April 21, Google began using the ability of web sites to accommodate mobile devices as a factor in search list rankings.
Is your practice web site ready for this change? Here are three articles in ROB that explored how to ensure your practice web site is accessible and easy to use on smartphones and tablets:
Google Announces Mobile-Friendly As Search Rank Listing Criteria
Click HERE to read Google’s announcement that it is now using the mobile adaptability of a web site to determine how high in the search listings sites appear.
A practice web site must be easily accessed and read on a smartphone or tablet, as easily as on a laptop computer. There are two ways to do this: “responsive design” vs. “mobile design.” Responsive design means the pages of the web site automatically adjust to whatever size screen the site visitor is using, while mobile design means creation of a separate web site, especially for mobile devices. >>READ MORE>>
The traditional internet was meant to be viewed on a large screen, while sitting and having plenty of time to consume. Due to the aggressive growth and consumer adoption of mobile-enabled devices, particularly smartphones, consumers are increasingly accessing the internet on-the-go. Even a well-designed web site can lead to a horrible user experience if the site hasn’t been set up with mobile handsets in mind. >>READ MORE>>
Last year I decided that an update to my practice web site was in order—the site was functional, but didn’t do enough to draw visitors in. I also felt it could be more user-friendly. I wanted a site that would make it easy for visitors to make appointments, shop for contact lenses, browse our eyewear and fill out patient forms online. >>READ MORE>>