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The Framery launches
May 21, 2025
1-800 Contacts introduced The Framery at 1-800 Contacts, “a new online destination for high-quality frames and lenses designed to simplify and personalize the eyewear shopping experience,” according to a press release 1-800 Contacts issued in March.
The Framery includes “seamless” prescription integration, virtual try-ons and a complimentary in-home try-on program.
Designed to Simplify Eyewear Shopping
“The Framery introduces a convenient way for current and new customers to shop for eyewear from the comfort of their own homes,” said Phil Bienert, president of 1-800 Contacts. “We are bringing the already-established level of trusted service, convenience and personalized care from 1-800 Contacts into a new category of vision care. Our hope is that The Framery further simplifies the eyewear shopping experience and ultimately gives everyone access to premium frames without the designer markup.”
Every frame sold by The Framery includes polycarbonate lenses, with options for progressive, blue light and sun lenses. These options are all available as part of complete prescription eyewear starting at $79.
Use of a Virtual Try-on Tool
Customers can check out frames using the virtual try-on tool to ensure satisfaction and utilize ExpressExam by 1-800 Contacts to renew prescriptions online. The complimentary in-home try-on program allows the ability to choose up to four frames to test out at home, with the option to return with a prepaid shipping label.
Current 1-800 Contacts customers can access eyewear prescriptions through existing accounts with a seamless login and, in many cases, have the ability to use their stored prescriptions to purchase glasses.
Additionally, The Framery offers free shipping, exchanges and returns for 60 days.
Read about other recent news in Review of Optometric Business.
