ROB Archives

Feb. 4, 2015

New This Week

Advances in Wearable Technology: Electronic Eyewear

“Wearable technology,” and specifically electronic eyewear, stole the show at the recent 2015 Consumer Electronics Show in Las Vegas, according to Andrew Karp, group editor Lenses & Technology for 20/20 and Vision Monday. See what’s on the cutting edge—and how you can take part–in this annual ROB video report. >>READ MORE>>

            

Co-Management

Three Common Scenarios to Legally Protect Your Practice


By Pamela Miller, OD, FAAO, JD, FNAP
Protect yourself legally when co-managing medical eyecare conditions, cataract surgery and LASIK. >>READ MORE>>

Contact Lenses

Ortho-K: Educating Patients Makes It a Practice-Builder

img1By Justin Bazan, OD
Orthokeratology (Ortho-K) is a practice-builder–if you educate your patients on the unique benefits you can provide.
>>READ MORE>>

Marketing

Attract New Patients & Support Community at Local Charity Events

By Chad Waggoner, OD, and Kimberly Manthe, ABO

Participating in local charity events–and publicizing your involvement–introduces you to prospective patients. >>READ MORE>>


 

ROB Fast Fact

Children’s Eyewear: Contributing More of Your Dollar Sales than Five Years Ago?

The majority of eyecare providers say sales of children’s eyewear (under age 14) and related services make up about  the same percentage of total dollar sales as five years earlier, findings from Jobson Optical Research’s 2014 Selling Eyewear To Children report suggest. Fifty-eight percent report this area of their practice stayed about the same as a percentage of total dollars in 2014 compared to five years earlier, while 35 percent say sales in this area of the practice grew as a percentage of total dollars in 2014 compared to five years ago. Seven percent report that this practice sector decreased as a percentage of total dollars in 2014 compared to five years earlier.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on talking to patients who are parents about the importance of annual exams and eyewear for their children.

In Brief

Vision Source Launches “Optical Dream” Learning & Rewards Solution

Vision Source has launched “Optical Dream,” a practice development initiative that will be offered to its 3,025 member practices throughout 2015.
>>READ MORE>>

Transitions Optical’s New Consumer Campaign: See Life Through a New Lens

img1Transitions Optical announced it is about to roll out “See life through a new lens,” a new consumer PR and social media campaign.
<<READ MORE>>

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