New This Week
Understand Your Core Competency…then Outsource!
Carl Spear, OD, FAAO, owner of Sight and Sun Eyeworks in Pensacola, Fla., advises that a practice must recognize what it is good at doing–and what it is not good at doing. In the case of his multi-location practice, outsourcing human resources makes sense. All employee hiring and firing, and a multitude of health benefit details, are performed by an outside organization with established expertise in those areas. This allows his staff to concentrate on delivering a superior exam experience and generating dispensary sales.>>READ MORE >>
Finances
Apply Proven Strategies to Reduce No-Shows
By Maria Sampalis, OD
No-shows are inevitable. Apply proven strategies to minimize no-shows and reduce their negative impact on revenues.
>>READ MORE>>
Ophthalmic Lenses
Prescribing Transitions: Education Makes the Sale
By ROB Editors
Presenting the benefits of Transitions lenses drives sales. The 2013 Transitions Practice of the Year shares how educating patients on benefits increases their capture rate.
>>READ MORE>>
Doctor-Patient Relations
Make Care Calls After Medical Visits
By Stephen Cohen, OD
When patients visit for a medical reason, a care call following treatment should be routine. It’s good patient care–and shows that you care.
>>READ MORE>>
ROB Fast Fact
How Many Patients Buy Annual Supplies of Contact Lenses?
You still have your work cut out for you to convince patients to buy annual supplies of contact lenses. Just 20.7 percent of respondents to Jobson Optical Research’s 2013 Contact Lens Wearers Insight Survey say they purchase one-to-two year’s worth of contacts. Some 28.8 percent say they purchase a six-month-to-one-year supply, and 24.0 percent say they purchase six month’s worth. Some 10.1 percent say they purchase three month’s of contact lenses.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on selling more annual supplies of contact lenses.
In Brief
Free Download: Eyecare and EHR Dictionary
Uprise, practice management and EHR from VisionWeb, is offering a complimentary eyecare practice management and EHR dictionary. The guidebook will familiarize you with acronyms such as ASP, HIE and CPOE, along with terms such as clinical quality measures or modular certification.
>>READ MORE and Register to Download a Copy>>
Dave Brown Named President of IDOC
IDOC named Dave Brown, former president of Vistakon, North America, Johnson & Johnson Vision Care, Inc., as its president. Mark Feder, OD, founder of IDOC, an alliance of independent optometrists, will continue as CEO of the group. Brown will be responsible for running the day-to-day operations of the business, overseeing sales, marketing and member services, and he will be based out of the IDOC corporate office, reporting to Dr. Feder.
Challenge –> Solution
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Practice Challenge…
How Can I Train Staff to Handle Challenging Patients?From patients with unrealistic expectations about their multifocal contacts to others who regret the glasses they just purchased, here are strategies for ensuring patients leave satisfied.
…Practice Solution
- Track Positive and Negative Patient Interactions with a “Banking System”
- Address Angry Patients with the L.E.A.R.N. System
- Top Reasons Patients Leave Your Practice–and What to Do About It
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
