The Optometric Minute

“Engineering the Wow!”

January 9, 2018

Exceeding a patient’s expectations means creating a smooth, friction-free experience. Here’s how one practice improved its intake system, and many other aspects of the patient experience, to enhance convenience and efficiency—and make patients say “wow!”

Lakeline Vision Source – Part 1 from Jobson ROB on Vimeo.

CREATE MANY WOW MOMENTS. Each patient will be wowed by something different, so it’s best to make patient visits impressive, from check-in, to time with the staff and doctor, to optical shopping and check-out.

SHOW OFF TECHNOLOGY THAT ENHANCES EXPERIENCE. In addition to explaining how exam-room technology helps you care for the patient, incorporate technology upfront in the office that speeds processes like patient intake.

PAY ATTENTION TO TYPICAL LENGTH OF VISITS. Set a goal, such as patients not waiting more than five minutes at any point during their visit, and see how you can make operations more efficient to make it happen.

 

Laurie Sorrenson, OD, FAAO, is president of Lakeline Vision Source in Cedar Park, Texas. To contact her: lsorrenson@gmail.com.

 

To Top
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
Subscribe Today for Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
Subscribe Today for Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.