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Consumer Perceptions of Made in the USA Eyewear Report 2024
Sept. 18, 2024
The Vision Council released Focused inSights 2024: Consumer Perceptions of Made in the USA Eyewear exploring consumers’ sentiment toward “Made in the USA” labeling of general-purpose products, as well as eyeglasses and sunglasses frames.
This report aims to gauge and better understand consumer perceptions and motivations behind American-made purchases.
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Here are the key takeaways from the report:
- About half of consumers (52 percent) consider Made in the USA an important factor in their purchasing decisions.
- 44 percent report they buy American-made products fairly often or always.
- On average, 45 percent of consumers are willing to pay a premium of 5 percent or more for American-made eyewear.
- When respondents were presented with a fictional scenario that described an American factory making eyeglasses frames with imported raw materials, three-quarters of respondents perceive eyeglasses manufactured in a fictional scenario as “Made in the USA.”
For the full details, you can access the complete Focused inSights report at The Vision Council’s research download center.
