Photo courtesy of Dr. Brianna Rhue of West Broward Eyecare Associates in Tamarac, Florida. Dr. Rhue participated as a clinical researcher for the MiSight 1 Day Post-Approval Study for Effectiveness and Visual Symptoms NCT05285553.
Guide to making clinical trials work for your practice
By Amy Bland
COO, Curo Research
April 23, 2025
Clinical research has become a true passion of mine over the past 12 years in the field. Yet, for many optometrists, it remains an untapped growth strategy.
Research in areas like contact lenses, dry eye treatments, new diagnostic equipment and myopia control benefits patients and presents valuable opportunities for optometry practices.
Despite these advantages, many ODs hesitate to get involved—often because they’re unsure where to start or what the requirements will be for their practice.
Here are the details on why clinical research is worth considering, the steps to get started and how it can bring growth and success to your practice.
Why Should ODs Consider Clinical Trials?
Bringing research into your practice isn’t just about advancing science; it’s also good business. Here’s why:
Better access to care: Trials offer early access to innovative therapies that aren’t yet available to the general public.
Additional Revenue: Clinical trials will compensate practices for study visits, data collection and patient follow-ups. Payments can range from $100 to $500 per visit, depending on the type of study.
Practice Growth: Patients find research providers when they are looking for options. Research advertising can attract new patients and set your practice apart.
Staff Development & New Technology: Many trials provide free diagnostic tools, training and experience that benefit your team.
How to Get Involved in Clinical Research
Starting with clinical research is easier than most optometrists think.
Here are three simple ways to explore opportunities:
- Join a Research Network – Groups like Clinical Research Sites (CRS) and professional organizations can connect you with study opportunities.
- Reach Out to Sponsors, CROs, and Local Reps—Contact lens companies, pharmaceutical sponsors and clinical research organizations (CROs) always seek qualified investigator sites.
- Work with a Research Consultant—If you’re new to research, a consultant can help you set up your site, navigate compliance and handle the administrative side of things.
What Do You Need?
Every clinical trial has specific protocols, but you can expect to:
Recruit & Enroll Patients: Identify eligible participants and explain the study process.
Conduct Study Visits: Involves performing exams, gathering data, data entry and ensuring compliance with study protocols.
Commitment: Most trials require 1-2 hours per patient visit, with 5-10 visits spread over several months to a year, but compensation often outweighs the chair time investment.
Other Articles to Explore
What’s the Financial Impact of Clinical Research?
Let’s talk dollars and cents. Research can be a solid revenue stream for your practice.
Trial Payments: A study paying $300 per visit, with 10 enrolled patients over six visits, can bring in $18,000 in revenue.
New Patients & Retention: If a trial attracts 20 new patients, half likely will return for future care, significantly boosting long-term revenue.
Savings on Equipment & Training: Many studies provide required technology and staff training, reducing your practice’s upfront costs.
Final Thoughts: There Are Opportunities Far & Wide for OD Clinical Trial Participation
Clinical research does not occur only in major medical centers. Many optometry practices are key in advancing innovative technology through clinical research.
Whether you are looking for an additional revenue stream, a way to make your practice stand out from others, or a chance to offer cutting-edge care, clinical trials can help with any or all of those goals.
If you ever considered research, but weren’t sure how to start, now is the time to take the next step.
There are opportunities, but you need to know where to look.
Read more practice management articles from Review of Optometric Business
Amy Bland is the chief operating officer for Curo Research. To contact her: amy@curoresearch.com
