New This Week Show Patients Why Our Services Are Worth It Lisa Shin, OD, believes that ODs need to demonstrate the value...
New This Week Define the Value of a Comprehensive Eye Exam Susy Yu, OD, MBA, FAAO, of Kaiser Permanente, cites three action...
New This Week Capture Specialty Sales in Golf Lenses & Glass Lenses Master Optician Barry Santini and Andrew Karp of 20/20 and...
New This Week Offer a Different Patient Experience with a Second Office Matthew Alpert, OD, reveals how opening a second office with...
New This Week Buy Smart: Upgrade Economically with Used Equipment Kenneth Daniels, OD, FAAO, Dipl. ABO, says used equipment provides a cost-effective way...
New This Week Winning Practice-Building Ideas from Outside Optometry Gary Gerber, OD, host of The Power Hour radio talk show, shares winning...
New This Week Grow Your Practice in the Changing Landscape of Health Care Reform Harry Landsaw, OD, of Landsaw Eyecare, and a...
New This Week Special ROB Roundtable: ODs Share Strategies on Presenting UV Protection Justin Bazan, OD, Cheryl G. Murphy, OD, and Kristin...
New This Week Lessons Learned: Managing Multiple Locations Ryan Powell, OD, applies principles learned outside optometry in managing eight locations and 10...
New This Week Plan a Practice Exit Strategy Early On Kenneth Daniels, OD, FAAO, Dipl. ABO, recommends planning early on for your...
New This Week Build Multiple-Pair Sales with Clip-Ons Barry Santini, ABOM, of Long Island Opticians, explains how to present clip-ons as “layers”...
New This Week Build a Preventative Care Practice Mary E. Boname, OD, MS, FAAO, has focused her practice on providing preventative eyecare....
New This Week Changes & Challenges with Health Care Reform Wiley Curtis, OD, explains how his two-OD practice continually changes—while staying focused...
New This Week Millennials: Presenting Optical Products & Services Andrew Karp, group editor, VM and 20/20, and Mark Mattison-Shupnick, 20/20, 20/20 Opticians...
New This Week Optical Design: Show Products in their Best Light Andrew Fader of Eye Designs demonstrates how new options in display...
New This Week Three Profit Boosters for Your Optical Laurie L. Sorrenson, OD, FAAO; Evan Kestenbaum, MBA; and Gary Gerber, OD, share...
New This Week Learning From the Dental Model With Arthur B. Epstein, OD, FAAO Dentists changed the American mindset to focus on oral...
New This Week Add a New OD as an Associate or a Partner? Adding another OD, as an associate or a partner,...
New This Week Health Care Reform: How To Embrace Change & Find Opportunities Amir Khoshnevis, OD, of Vision Source Studio 20/20 in...
New This Week Staff Accountability: Three Steps to Get Things Done Bridgitte Shen Lee, OD, believes that staff will complete assigned tasks...
New This Week Prescribe New Products that Relieve Digital Eye Strain Andrew Karp, of VM and 20/20 Lenses & Technology, and Mark Mattison-Shupnick,...
New This Week Compute the ROI on Building a Dry Eye Center Arthur B. Epstein, OD, FAAO, of Phoenix Eyecare and the...
New This Week Be an Effective Change Maker in the Practice Laurie L. Sorrenson, OD, FAAO, owner of Lakeline Vision Source, in...
New This Week Fixing a Broken Health Care System With Jim Greenwood, president and CEO of Vision Source Jim Greenwood, president and...
New This Week How-To: Create a Dry Eye Specialty With Arthur B. Epstein, OD, FAAO Arthur B. Epstein, OD, FAAO, describes how...
New This Week Be the Blue Light Expert for Your Patients With Tommy Lim, OD, and Andrew Karp Tommy Lim, OD, believes...
New This Week Practical Steps: Three Practice Builders With Peter Kehoe, OD, FAAO; Gary Gerber, OD; and Brian Chou, OD, FAAOThree simple steps...