ROB Archives Archives - Page 12 of 12 - Review of Optometric Business

February 9,2011

Theories of Sales PresentationsMike Rothschild, OD, Carrollton, Ga A series of approaches to effective dispensary sales Implement Complementary Sales Systems*Coordinate your frames presentation...

1.9K

February 2,2011

Implement an Unconditional Warranty to Build Customer Loyalty By Jay BinkowitzAn unconditional warranty, with a co-payment of $25, increases customer confidence and...

1.5K

January 26,2011

Specialty Contact Lenses: Growth Lies in NichesBy Judith LeeSpecialty Contact Lenses: Growth Lies in NichesThis is the third installment of a four-part...

January 19,2011

Prescribe an Annual Supply of Contact LensesBy Judith LeeBanish talk about boxes. Recommend and authorize your patients to buy annual supplies. It...

1.7K

January 12,2011

Adjusting the Mix of Contact Lenses : Recommend Daily and Monthly Lens Replacement, Improve Compliance and ProfitsBy Judith LeeAdjusting the Mix of...

1.5K

December 1,2010

Let Them Touch the Merchandise By Peter Shaw-McMinn, ODMost of us are careful about presenting our products in the proper lighting and addressing...

1.2K

November 1,2010

Make Your Web Site Effective!By Rick KlebanTo make your web site effective you must first define what you mean by effective. To...

1.6K

October 1,2010

Build a Digital Strategy for Practice Growth: Overview of Digital Tools By ROB EditorsWebsite Facebook Twitter Yelp…. These are the buzzwords of our time. While...

1.6K

September 1,2010

Planning the Three Stages of Optometric PracticeBy Bob Schultz, President and CEO, Vision One Credit Union Stage 3: Exiting Practice… SuccessfullyIn the previous two...

1.6K

August 1,2010

Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

2.5K

July 1,2010

Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

1.5K

June 1,2010

Social Media and the Optometric Practice Why You Need to Get StartedBy ROB EditorsEyecare practitioners are hearing the constant drumbeat that, like...

1.6K

May 1,2010

Staffing: The Key Issue in All PracticesBy ROB EditorsWhen optometrists are asked what is the biggest challenge they face in running a...

1.4K

April 1, 2010

Help Us Build a Coding and Billing ResourceBy Mark Wright, OD The complexities of coding and billing are among the most common...

1.7K

March 1, 2010

Why Your Practice Should Embrace Electronic Health Records…Now!By ROB EditorsEHR Systems Save Time and Money.An investment now could gain more than $100,000...