
Dry Eye Center of Excellence With Dry Eye among the most common ocular diagnoses, it is imperative that every eye care professional incorporates this specialty into their practice. But how do you successfully add dry eye care to the services...
The early moments that build trust, reduce resistance and improve treatment adherence By Crystal Brimer, OD, FAAO July 1, 2026 In my...
Practice purchase leads to growth from specialty care, smarter systems and a stronger patient experience June 21, 2026 By Apoorva Jinka-Patel, OD,...
Pair aesthetics with dry eye care to impress and engage your patients By Nishi Mehdiratta, OD May 19, 2026 When I moved...
By Sairah Malik, OD, and Dr. Sana Malik, OD May 14, 2026 When we rebranded as Pro-Optix Optometry & Dry Eye Center...
Discover the potential in using AI for dry eye care By Rana Taji, OD March 9, 2026 When I acquired my practice...
By Celesta Ferreira, OD Feb. 23, 2026 A year into opening the doors to Cypress Optique in Cypress, Texas, I knew I...
By Ronald P. Snyder, OD, FAAO Feb. 3, 2026 Investing in dry eye management devices requires a strategic, well-informed approach. One of...
Embrace a medical optometric model including dry eye care to enhance your financial stability By Jeffrey S. Williams Jr., OD, Dipl ABO...
Powerful dry eye investments.
What a specialty practice requires to successfully take off.
Transformative insights into dry eye disease management.
Making big dry eye investments pay off big-time.
Technology innovation for enhanced patient care.
Specialized eyecare for dry eye disease.
Dry eye center growth strategies for optometrists.
Importance of meibography in dry eye treatment.
Introductory dry eye treatment options for your practice.
Successfully launching dry eye & aesthetic optometry services.
Trends in dry eye treatment practices across optometry practices.
Transitioning to a dry eye-only optometry practice.
AI-driven dry eye software: Revolutionizing diagnostics & patient outcomes.
Dry eye practice investment & growth.
Providing a high-value, high-return service with mounting demand.
Key actions to grow dry eye services and profitability.
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
Building a substantial dry eye practice without breaking the bank.
A practice partner helping you deliver a high level of care.