Products & Treatments
Ocular Health & Wellness eResource Available Now
Health & Wellness eResource The Ocular Health & Wellness Education Initiative eResource, “Ocular Health and Wellness: It’s Evidence Based,” features articles by leaders in the field of ocular health and nutrition, and was spearheaded by Chief Clinical Editor Julie Poteet,...
Virtual Reality Comes to Eye Care
Virtual reality in eye care In addition to providing an in-depth description of the N3 VR experience, the newly released special report also covers the Neurolens Rewards program. A section on “How the Rewards Program Works” covers all the redemption...
Special Report: How to Combat Digital Vision Syndrome for Your Patients, Practice & Profession
Glasses that boost quality of life while using digital devices.
Building Your Dry Eye Center of Excellence
Dry Eye Center of Excellence With Dry Eye among the most common ocular diagnoses, it is imperative that every eye care professional incorporates this specialty into their practice. But how do you successfully add dry eye care to the services...
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29Contact Lenses as a Long Game: Why the Value Goes Beyond the First Fit
By Marjolijn Bijlefeld Oct. 8, 2026 When professors Lyndon Jones and Philip Morgan talk about contact lenses, they emphasize that the economics...
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50Scale Smarter: How a Lab Improved Efficiency and Cut Breakage in Half
By David Steinbach Oct. 2, 2026 When we started out 14 years ago, our lab was a much smaller operation. The lab...
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70Decode Gen Z to Win More Patients in the Optical
Two simple changes to engage and capture the next generation of patients By Kayla Ashlee Sept. 24, 2026 “They are the online...
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79Winning Over Sustainability-Minded Contact Lens Wearers
By Michael Koditek, OD Sept. 18, 2026 For some patients, their contact lens preferences go beyond vision, comfort and convenience. Increasingly, patients...
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187How Private Label Contact Lenses Add Value to Patient Care
By David Britzke, OD Sept. 16, 2026 Over the past 18 years, I’ve grown my cold start private practice to a 3,800-square-foot...
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125Building Myopia Management Success Through Strong Partnerships
Sept. 11, 2026 Patrick Williamson, OD, can relate to many of his young patients who come into the office for a first...
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503Turning Back-to-School Demand Into a Year-Round Growth Engine
By Brandon McChesney, OD Sept. 1, 2026 Depending on where you’re located, school is either just about to start or already underway....
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387Catching Age-Related Eye Disease Before It Catches My Patients
Why early testing and treatment support better care and stronger practice growth By Eric Heaps, OD Sept. 1, 2026 I practice in...
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124From Daughter’s Migraine to FDA De Novo Authorization
By Charles Posternack, MD, FACP, FRCPC August 26, 2026 My journey to founding Avulux began in the most personal way imaginable. My...
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197Interoperability, Information Blocking and the Future of Coordinated Eyecare
Why connected health records are essential for patients, practices and providers By Ronald P. Snyder, OD, FAAO August 25, 2026 Having worked...
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552Elevate Optometry’s Role in Medical Eyecare With a Dry Eye Clinic
By Riya Paranthan, OD August 14, 2026 When I joined a comprehensive multidisciplinary eyecare clinic with three ophthalmologists and myself as the...
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462The Right Frame Inventory Is About Strategy
By Alex Martin, OD August 11, 2026 After reading both perspectives on frame inventory from The Divide, I don’t think either doctor...
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580Frame Inventory: Less Is More or More Is Better?
August 11, 2026 The frame inventory debate comes down to whether a tightly curated frame board that reduces choice overload or a...
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959What Your Optician Wishes You Knew
When optometrists and opticians are aligned, patient confidence increases, team performance improves and practice growth follows Carissa Dunphy, ABOC August 6, 2026...
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1.4KCustomizable Eyewear: A New Way to Keep Patients in Your Optical
One base frame, endless styles and a powerful edge for our practice By Christian Rottner, OD July 28, 2026 Pair Eyewear is...
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394The Two-Lane Optical: Beyond Routine Eyewear Sales
Separating routine vision retail from therapeutic prescribing By Adam Ramsey, OD July 23, 2026 I’ve learned that optical is really two businesses...
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599More Than a Practice: Building a Career That Gives Back
Creating impact through leadership, purpose and giving By Ilana Gelfond-Polnariev, OD, FOVDR July 22, 2026 When I opened my practice nearly a...
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3933 Multifocal Myths Costing You Patients
By Vince Zingaro, OD July 15, 2026 Multifocal contact lenses are the most underused tool we have in managing presbyopic patients. Concerns...
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607The Red Light Therapy Breakdown
What you need to know about red light therapy and its benefits for the aging eye By Abigail Hartle, OD, ABO July...
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1.3KOnline Frame Gallery Shaves Time Off Visits, Improves Second-pair Sales
July 10, 2026 Napoleon Family Vision, a rural single-location optometry practice in Napoleon, Ohio, shows how a simple, integrated marketing strategy can...
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900The Unglamorous Mechanics of Vision Therapy Success
The 7-step operational sequence most ODs skip when launching a vision therapy practice By Thanh Mai, OD, FSLS July 10, 2026 Quick...
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1.5KThe First 90 Seconds: My Secret to Dry Eye Patient Buy-in and Compliance
The early moments that build trust, reduce resistance and improve treatment adherence By Crystal Brimer, OD, FAAO July 1, 2026 In my...
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617A Shared Vision for High-Quality Care and Smarter Practice Support
Partnering with like-minded lens company Shamir offers innovative lens technology and Shamir Personal resources to align for success By Benjamin Szu, OD...
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222Connect Your Workflow to Keep the Focus Where it Belongs—the Patient
How the Visionix suite saves time, reduces friction and elevates the exam experience By Collin Gray, OD, and Walker Shaffer, OD June...
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301Where Challenge Met Opportunity to Lead and Grow
Practice purchase leads to growth from specialty care, smarter systems and a stronger patient experience June 21, 2026 By Apoorva Jinka-Patel, OD,...
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382A Mom’s Mission, A Business Win: Stand Out Locally with Avulux
A personal experience with Avulux leads to new meaningful options for patients, business success By Tiffany Rosell, LDO, ABOC, NCLEC June 17,...
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390Systems-Based Dry Eye Light Therapies Drive Rapid ROI
An OD’s approach to workflow design, delegation and patient buy-in for sustainable growth By Collin Gray, OD June 12, 2026 When I...
