Marketing
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97Part One: The Tale of Two Milestone Celebrations
Sponsored Content 35 Years of Care: Built With Clear Vision and Strategic Support By Ansel Johnson, OD Feb. 3, 2026 Business ownership...
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141Part Two: The Tale of Two Milestone Celebrations
Sponsored Content Celebrating 10 Years and the Network That Made It Possible By Beth Seidman, OD Feb. 3, 2026 I opened the...
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240One Trusted Partner: Quality Products, Easy Marketing and $18K Saved
Sponsored Content Reliable marketing partner brings many benefits to established practice Jan. 5, 2026 Defiance Optometric Group has a longtime history in...
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335Focused Marketing Strategy Delivers 14.2% Revenue Growth
Sponsored Content Strategic marketing initiative delivered when practice needs it most Dec. 1, 2025 When the former owner of Sea View Optometric...
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590Boost Optical Sales With a One-Day Annual Frame Sale
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
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865Block the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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1.3KFrom Buildout to Launch: My Hands-On New Practice Marketing Plan
Best practices for marketing a new practice.
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239The Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It
Catching and turning around big marketing mistakes.
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952Implementing a “Dream 100” Marketing Strategy in Your Practice
Reorienting marketing to optimize patient referrals.
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2.6KThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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1.2K“Our Most Important Marketing Resource”
An essential marketing resource.
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1.2KThe Digital Strategy & Partner Helping My Optometry Practice Beat Online Retailers
Taking digital marketing strategy to the next level.
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5.8KThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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978The Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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1.9KThe Impromptu Presentation that Brought New Patients Into Our Practice
The practice-building opportunity of a public speaking engagement.
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2.5K
The Marketing that Transformed the Growth Potential of 4 Practices
Attracting new patients & bringing inactive patients back for care.
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4.6KIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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2.4K15 Free or Low-Cost Ways to Make Your Practice Stand Out
Easy ways to show patients why they should pick you over a competitor.
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5.9KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
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2.8KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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4.4KHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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3.8KThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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2.9KThe Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
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4.4KMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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4.3K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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4.6K6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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4.2K5 Examples of How I Market Aesthetic Optometry Services that Generated $14,000 Product Sales in Q1
Effective ways to market your aesthetic optometry services.
