A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the profession. Read More...
By Brian Chou, OD, FAAOFor Thanksgiving and the holidays, here is a gift of six easy steps to run your practice efficiently...
By Brian Chou, OD, FAAOOptometrists try to educate patients with good information on eye health, but ODs themselves can fall prey to...
By Ann Rea Miller, ODIn buying a practice, avoid the pitfalls that can dash your hopes and dreams. Here are key lessons...
By Michael J. Zucker, ODVendors who respect and support independent ODs are vital to the independent practitioner's success. How do you find...
By Robert SchultzMost doctors are surprised at the initial low return of a second practice acquisition. Look at the entire picture, not...