Patient Engagement
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126Customizable Eyewear: A New Way to Keep Patients in Your Optical
One base frame, endless styles and a powerful edge for our practice By Christian Rottner, OD July 28, 2026 Pair Eyewear is...
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132Kids Day: A Simple Solution for a Busy Summer
Beat the summer pediatric exam rush with Kids Day By Laurie Sorrenson, OD, FAAO July 1, 2026 Many practices face the same...
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454Curated Trays and Digital Tools: Elevating Full-Circle Patient Care
Three changes that helped me turn a standard exam into a truly personalized experience By Melissa McCulley, OD May 28, 2026 When...
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609Service, Not Sales, Boosted Our Capture Rate to 85%
Three patient-first, team-driven strategies that drove real results By Brian Eveland, OD April 15, 2026 Capture rate is a common metric in...
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674Reframing Patient Communication: A Data-Aware Approach to a Stronger Practice
Is it time to reframe the conversation? Looking at the business impact of annual exam education and follow-through By Judy Lai, OD...
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587The Importance of First Impressions in Clinical Practice
By Ronald P. Snyder, OD, FAAO March 19, 2026 First impressions can make or break a practice. That said, I’d like to...
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689Brewing a New Vision: Where Comprehensive Care Meets Cappuccinos
By Daniel Bintz, OD and Scott Ellis, OD March 17, 2026 Built in 2018, Drs. Bintz and Ellis Vision Source in Elk...
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987Turn Awareness Into Action for Children’s Vision Health
By Shane Foster, OD, FAAO Feb. 17, 2026 With optometry being a legislated profession, the decisions made in the Ohio Statehouse affect...
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777A Clinical and Personal Reflection on Macular Holes
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
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975Finding an Edge: Revenue Increases With Special Photography
The journey of practice modernization and looking for services, such as special photography, to stand out By Jason Davis, OD Oct. 22,...
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1.7KSlashing No-Shows 30%: The Impact of Modern Tech and a Patient-First Culture
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
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1.8KLessons From a New York Restaurant That Changed My Approach to Patient Care
Creating a differentiating patient experience.
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1.4KMaking an Outstanding First Impression on Patients With Help from AI
AI assistance in wowing patients.
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1.5KThe Role of Emotions in Optometric Practice: Understanding Patient Decisions
The impact of emotions in your patient interactions.
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1.5KTurn Your Patients into Raving Fans
Giving patients an experience worth returning to.
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1.6KMore Successful Patient Conversations in Three Easy Steps
Effective patient conversations in eye care.
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3.9K4 Trips, 4 Improvements that Transformed My Practice
Taking a cue from masterful hospitality businesses.
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920How Disneyland’s Magic Can Cast a Spell on Your Practice’s Profitability
Disney-inspired patient experience.
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2.3K3 Changes that Brought a True 21st Century Experience to Our Patients
21st century innovations in eyecare.
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1.0KWhat Does It Take to Delight Patients? Tips Plus 1 Way to Really Separate Your Practice from Competitors.
Enhancing patient experience in optometry.
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3.8KEmpowering the Patient
Providing outcome-based healthcare by empowering the patient.
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1.7K3 Modernizing Investments Adding at Least $1,700 Per Month
Eyecare technology advancements for enhanced patient experience.
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1.3KMastering the Art of Delivering Bad News to Patients
Bad news delivery strategies for optometrists.
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1.3KWhat 1 Big-Box Retailer Can Teach Independent ODs About Customer Service
The value of a prudent, yet liberal, return & refund policy.
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1.9KHow We Get Patients to Say Yes to Out-of-Pocket Products & Services, Increasing Revenue Per Exam By $90
Communicating the value of your out-of-pocket services.
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2.5K5 Changes that Improved Patient Care, Boosted Capture Rate 10% & Doubled Second-Pair Sales
Improvements that skyrocket patient experience & optical sales.
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1.7KTwo Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
