Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
The journey of practice modernization and looking for services, such as special photography, to stand out By Jason Davis, OD Oct. 22,...
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
Creating a differentiating patient experience.
AI assistance in wowing patients.
The impact of emotions in your patient interactions.
Giving patients an experience worth returning to.
Effective patient conversations in eye care.
Taking a cue from masterful hospitality businesses.
Disney-inspired patient experience.
21st century innovations in eyecare.
Enhancing patient experience in optometry.
Providing outcome-based healthcare by empowering the patient.
Eyecare technology advancements for enhanced patient experience.
Bad news delivery strategies for optometrists.
The value of a prudent, yet liberal, return & refund policy.
Communicating the value of your out-of-pocket services.
Improvements that skyrocket patient experience & optical sales.
The huge impact of a small change in words.
A few key ways to bring your practice into the 21st century.
Easy ways to show patients why they should pick you over a competitor.
Smoothing the patient experience & boosting profitability.
The important role played by EQ in retaining patients long-term.
Building patient relationships that prime your practice for growth.
The best way to inform patients of potentially upsetting news.
Creating office experiences that make families want to return.
Approaching patient interactions with greater emotional intelligence.