By Brian Chou, OD, FAAOThere is a DIY movement afoot that's affecting how patients perceive eyecare. How will you educate patients that...
By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.
By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.
By Keshav Bhat, ODDevelop a structured patient recall program so no patient slips through the scheduling cracks and misses their annual comprehensive...
By Robert L. Bass, OD, FAAOProduct promotions in your optical allow you to compete in the marketplace while emphasizing the value of...
By Brian Chou, OD, FAAOBy stressing the value of an appointment, you can minimize no-shows and keep your exam chair full.
By Pamela Miller, OD, FAAO, JD, DPNAPWith more patients displaying dementia, you need to recognize conditions, refer when warranted, and provide optical...